Hammertown Off-Road Exhibit To Debut at 2025 PRI Show

The Performance Racing Industry (PRI) Show will introduce a new feature for 2025: Hammertown at PRI, a dedicated exhibit spotlighting the innovation, technology and business of off-road racing.

Developed in partnership with Hammerking Productions, the producers of the King of the Hammers and Ultra4 Racing Series, this immersive experience will debut at the PRI Show, Dec. 11-13, at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.

“Off-road racing is one of the most innovative and passionate segments of motorsports,” said PRI President Michael Good. “By bringing Hammertown to the PRI Show, we’re not just showcasing vehicles and technology, we’re creating a space where off-road businesses can connect, collaborate and grow alongside the broader racing industry.”

Located in the Green Hall lobby near the Westin connector, Hammertown at PRI will feature:

• Exclusive off-road race vehicle displays
• Direct access to off-road teams and leading brands
• An insider’s look at the parts and products powering extreme off-road machines.

“Show attendees will step into the heart of off-road racing,” said PRI show director Karin Davidson. “From championship-winning vehicles to the teams and technologies behind them, Hammertown at PRI offers a hands-on experience that captures the energy, ingenuity and commercial impact of the off-road world.”

Confirmed Exhibitors at Hammertown:

• Currie Enterprises
• Dana Inc.
• Dynatrac
• Edelbrock Group
• Horizon Hobby LLC
• King of the Hammers
• Radflo Suspension Technology
• Rusoh
• Yukon Gear & Axle.