The Underground To Highlight LA Car Culture at the Los Angeles Auto Show
Reimagined rotating exhibit space will bring LA car culture to life with vehicle builds, creators, collabs & more…
From Nov. 21-30, the Los Angeles Auto Show will bring the city’s car culture to The Underground, a large-scale, rotating exhibit space located on the lower level of the convention center. Curated by independent voices from across the region, The Underground spotlights the builders, artists, tuners and storytellers of Los Angeles’ constantly evolving car culture, event organizers stated in a press release.
Featured in The Underground will be the Creator Studios, an interactive space that brings together some of the most influential creators in the automotive world, each shaped by the LA car scene in their own way. Automotive photographer Larry Chen, drifter and builder Hannah Maloof and visual artist Joshua Vides will showcase one-off builds, performance setups, live content drops, and moments that blur the line between art, storytelling and engineering, noted the release.
More Than 40 Exhibitors at The Underground
The Underground will also highlight communities in Los Angeles’ car culture, with more than 40 exhibitors, including the Marathon Brand, which will celebrate local pride and purpose through Marathon Clothing and Marathon Burger.
Full Blown Performance will bring its high-powered American muscle to the show; the LumiVerse venue will fuse car culture, art and nightlife; and World Famous 4×4 will showcase hand-built off-road machines. South Bay Pop-Ups will display vehicles that capture the city’s diversity and personality of LA car culture: lowriders, motorcycles, street cars and vans.
The Underground will also feature hard-to-find collectibles and merch, including a special collaboration with renowned Los Angeles Street artist OG Slick, who will bring limited-edition apparel and a commemorative 2025 Los Angeles Auto Show poster to the show alongside his custom creation, Pineapple Express and his iconic LA Hands art installation, officials stated.
The All Roads Stage at The Underground
At the entrance to The Underground, the All Roads Stage will host a limited-run series of stories, vehicles and cultural icons across the 10-day run. The following events are scheduled for the All Roads Stage:
- Thursday, Nov. 20 (Media Day) – Friday, Nov. 21: The stage opens with the world premiere of the Revology Boss 429, the latest build from Revology, known for blending classic muscle car heritage with modern engineering.
- Saturday, Nov. 22: One of only 25 right-hand drive 1964 Alfa Romeo Giulia Sprint Speciales ever produced, a rare example of Italian design and automotive history as the brand celebrates its 115th anniversary.
- Sunday, Nov. 23: Comedian, actor, producer, car enthusiast, and devout Hoosier, Mike Epps, brings his Cherry Boomer, a one-of-a-kind 1957 Chevy, and is slated to host the No No Custom Car Awards.
- Monday, Nov. 24 – Sunday, Nov. 30:On Nov. 24, actor, producer and builder Sung Kang will host a meet and greet for his upcoming passion project film, “Drifter.” The talk launches the Drifter Experience, which includes a movie car exhibit, multi-vehicle showcase and an exclusive sneak peek at unreleased film footage. Following Kang’s appearance, the Drifter Experience will remain open to the public for the duration of the show, with the film’s hero car and select vehicles from the production on display through closing day.
