Kahn Media Reveals Its Next ‘Growth Garage: Lunch & Learn’ Webinar

Kahn Media—a full-service marketing agency specializing in the automotive, outdoor and luxury markets—has announced the next iteration of its “Growth Garage: Lunch & Learn” webinar series, which will discuss the challenges brands face with skeptical consumers and how to create authenticity to grow brand loyalty, company officials stated in a press release. The free webinar will offer a discussion on campaigns that build trust, those that don’t and practical strategies to strengthen connections to consumers. It will take place at 10 a.m. PST on Oct. 17.

Kahn Media says that its upcoming “Growth Garage” webinar will focus on how consumer buying trends continue to evolve, and how brand authenticity now plays a larger role than ever. It will highlight what is authentic in a world where content can be generated with a two-sentence prompt, what can scare away potential consumers and how to grow a brand without selling out, noted the release. By examining multiple campaigns, the discussion will highlight where brands succeed and fail in building trust and valuable connections with consumers.

The Importance of Focusing on More Than Just the Bottom Line

“Growth Garage” will be hosted by Kahn Media chief marketing officer and TREAD Agency president Beth Brennan. Throughout the webinar, she will break down how to stay true to your brand’s values to fuel growth, build trust and drive sales. Brennan brings a wide range of expertise across both the automotive and outdoor industries, with previous marketing leadership roles at Guidefitter, Go Fast Campers and Tepui Outdoors.

Brennan will highlight how brands can easily lose their credibility and product expertise during growth if they only focus on the bottom line. The session will provide brands of any size with a toolkit and roadmap on how to remain authentic, regardless of their market share, officials said.

“I’m excited for Beth to share her expertise in developing authentic brands. Authenticity now plays a pivotal role in purchasing decisions as consumers want to trust and feel a connection to the brands they buy from,” said Dan Kahn, CEO and founder of Kahn Media. “It is important brands know how to develop that authenticity organically without it feeling forced or fake. Beth and our ‘Growth Garage’ webinar will do exactly that, so it will be a valuable experience for brands of any size.”