Pirelli Wins International Compasso D’Oro Prize
For the first time, a tire has won one of the world's most prestigious design awards for its innovation & technological excellence…
Pirelli has been given the ADI International Compasso d’Oro Award, one of the most recognized prizes in the field of industrial design, for its P Zero E, which is the first time a tire has ever received this award, specifically in the Design for Mobility category. The ceremony took place during a special international edition of the Compasso d’Oro Awards, which celebrated its 70th anniversary at Expo 2025 in Osaka, Japan.
This year, the Compasso d’Oro Award was inspired by the Expo theme, Designing Future Society for our Lives, with Pirelli awarded in one of the key areas: Connecting Lives. This award is about connecting people through the development of technologically advanced products featuring reduced environmental impact, such as the P Zero E, the first tire in the world designed with an unprecedented percentage of natural and recycled materials, especially in the high-performance segment for which it is intended, company officials stated in a press release.
Collecting the award, Piero Misani, Pirelli’s executive vice president and chief technical officer, said, “This prestigious recognition celebrates Pirelli’s design excellence and the innovative scope of products like P Zero E, confirming the role of research and development as a driver of progress and sustainability. Our constant commitment in the field of R&D has made Pirelli a benchmark in the global industry for technological innovation and cutting-edge solutions for future tire development, thanks to the use of new materials with reduced environmental impact and the increasingly widespread use of advanced artificial intelligence throughout every phase.”
Pirelli & The Compasso D’oro Have a History
Pirelli has won other ADI Compasso d’Oro Awards in the past for its advertising campaigns and industrial design products. These have ranged from foam rubber toys, electromechanical clocks and rubber flooring in the past to the Pirelli Foundation’s most recent projects. The “Rubber Soul” exhibition, which won the 2013 Red Dot Design Award 2013, was included in the ADI Design Index, while the “Publicity with a Capital P” editorial project was nominated for the 2020 Award.
