‘Truck Dynasty’ Premieres Aug. 12 on the Discovery Channel 

Discovery Channel’s new occupation-reality series “TRUCK DYNASTY,” premiering Tuesday, Aug. 12, follows a family who transform average trucks into the loudest, most coveted and eye-catching custom creations around, officials from Warner Bros. Discovery Inc. stated in a press release.

Florida’s Apocalypse Manufacturing owner, Joe Ghattas, is a self-made boss in the custom truck industry, known for his bold designs and loyal following that includes hardcore enthusiasts, world-famous rappers, sports superstars and elite supermodels. Alongside his wife and co-owner, Ashley, he designs, fabricates and sells these custom creations, ranging from an Apocalypse Hellfire with a pull-out mobile kitchen for legendary chef Guy Fieri to an Apocalypse Super Truck with superhero branding for NBA champion Shaquille O’Neal.

With the support of his in-laws, who run sales and marketing for the business, Joe is on the brink of breaking through the fiercely competitive marketplace to establish an American auto brand in a category all its own, noted the release.

Apocalypse Manufacturing, SoFlo Customs & Next-Level Truck Creations

Apocalypse Manufacturing has a 50,000-square-foot manufacturing facility in Pompano Beach near Fort Lauderdale. Its builds are available through its exclusive retailer, SoFlo Customs, which has three locations: Fort Lauderdale, West Palm Beach and the recently opened Tampa location. The three SoFlo locations feature nearly 170 in-stock, fully-built vehicles, including the company’s signature model, the Juggernaut 6×6.

“TRUCK DYNASTY” will showcase many of Apocalypse Manufacturing’s next-level creations. From a high-water emergency response vehicle built for fire departments to traverse downed palm trees to a “Boat Truck,” an amphibious Jeep that cruises the highway and dives straight into the water, these trucks are built to conquer land, water and everything in between