AISIN Aftermarket & Service of America Announces Executive Changes

Global Tier One automotive supplier AISIN Corporation announced that Dwayne Bates was named president and René Ocegueda was named vice president of AISIN Aftermarket & Service of America Inc. (AASA). The new AISIN company was established April 1, 2025, with the merger of the aftermarket division of AISIN World Corp. of America and AWTEC, an AISIN Group company specializing in transmission remanufacturing.

As an integral part of the AISIN Global Aftermarket Group, AASA covers parts sales and distribution for the Americas. The new business entity will operate as a stand-alone company focused on both aftermarket sales business and growing remanufactured product business, according to Scott Turpin, president and COO, AWA, who made the announcement. 

Dwayne Bates Promoted to President

Previously senior vice president of AISIN’s Aftermarket division in North America, Bates will lead AASA in its continued growth and global expansion efforts. He joined AISIN 35 years ago, and today, he oversees aftermarket sales, remanufacturing and warehousing operations at AISIN facilities in California, Michigan, Tennessee, Texas and Panama. He also holds a president and board of directors position with AISIN Sales Latin America (ASLA). Bates earned a Bachelor of Science Degree in business administration from Wayne State University in Detroit. He and his wife, Amy, reside in the Nashville, Tennessee, area, have four adult children and are proud grandparents of four grandchildren. 

René Ocegueda Promoted to Vice President

As vice president of AASA, Ocegueda will lead AISIN’s Latin America business and will relocate in May from Los Angeles to Panama to oversee ASLA operations. Ocegueda was instrumental in the establishment of ASLA in 2019, which launched a new distribution center to help shorten product delivery lead time, improve customer service, and help strengthen the automotive aftermarket in Central America, South America and the Caribbean. Ocegueda joined AISIN in 1998 and, most recently, was general manager of its Aftermarket division in North America. Ocegueda earned a bachelor’s degree in business management from the University of Guadalajara in Mexico. He and his wife, Maria Guadalupe, have three adult children.