Samsara’s Super Bowl Commercial Focuses on AI-Powered Road Safety

Samsara Inc., the pioneer of the Connected Operations Cloud, revealed its first Super Bowl commercial, which will air during the game on February 9. The 30-second spot captures drivers’ experiences of the dangers of the roads, from swerving passenger cars to fleeing wild animals, and how Samsara AI Dash Cams help protect drivers in those moments. Titled “Hits That Don’t Happen,” the commercial will air in select markets.

According to the company, tens of thousands of organizations around the world rely on Samsara’s AI-powered solutions to help get their workforce safely to their destinations. Samsara trains its AI-based detections on more than 180 billion minutes of video footage. The commercial aims to bring more appreciation to professional drivers and how advancements in AI technology have enabled a new era of safety.

“Drivers often work long hours in challenging conditions to provide us with the goods and services we count on every day,” said Meagen Eisenberg, Chief Marketing Officer at Samsara. “Samsara is proud to partner with our customers to protect drivers and make the roads safer for everyone. We’re grateful for this opportunity to highlight the importance of road safety and the real challenges drivers face.”

The commercial was produced in partnership with Made Studios. To learn more about Samsara’s debut commercial and its intelligent safety platform for operations, visit here.