Gentex Hosts Ringbrothers Build at Michigan International Auto Show

Gentex Corp. is once again the presenting sponsor of the Michigan International Auto Show, and to celebrate the company is partnering with custom car builder Ringbrothers to bring its recently unveiled 1970 Plymouth ’Cuda “INFECTED” to the show.

Gentex is a technology company and longtime supplier of electro-optical products for the global automotive, aerospace, fire protection and medical industries. The company is Ottawa County’s largest employer and recently expanded into Grand Rapids, Michigan, with a satellite manufacturing facility in the Madison Square neighborhood and a tech-hub engineering center downtown, officials noted in a press release.

“It’s a special treat and incredible honor to have the Ringbrothers join us for this show,” said Craig Piersma, Gentex vice president of marketing and corporate communications. “Ringbrothers has become the nation’s preeminent custom car builder, so this is a unique opportunity to see how they take an iconic muscle car and turn it into a one-of-a-kind creation—a unique blend of color, performance and design. It undoubtedly will be the highlight of the show.”

“INFECTED” debuted in November at the 2024 SEMA Show in Las Vegas. A celebration of the playful spirit and vibrant colors of Mopar’s heyday, the build features extensive fabrication and carbon fiber components combined with a modern dynamic suspension and an 807-hp Hellcrate Redeye engine.

Every facet of the car has been designed and built in-house by Ringbrothers, with 5,600 hours invested.

In addition to “INFECTED,” Gentex’s booth at the show will also highlight some of its digital vision, connectivity, sensing and dimmable glass technologies.

“GR is important to us as we continue to expand and grow outside the lakeshore, which is why we appreciate sponsoring the auto show and its opening night Cars for Kids Gala that supports the great work of Mary Free Bed Kids,” said Neil Boehm, Gentex chief operating officer and chief technology officer. “We regularly demonstrate our technology to customers at shows around the world, but it’s uniquely gratifying to share our story with the communities in which we live and work.”

The Michigan International Auto Show runs Han. 30-Feb. 2 at DeVos Place in downtown Grand Rapids. The show is hosted annually by the Grand Rapids New Car Dealers Association and produced by ShowSpan Inc.

Based in Spring Green, Wisconsin, Ringbrothers has established itself in the automotive aftermarket as a premium parts builder and world-class car designer. Among its many accolades are several Chevrolet Best in Show awards, Goodguys Street Machine of the Year awards, Mothers’ Shine awards and SEMA Battle of the Builders wins in 2019 and 2022.