Addictive Desert Designs Announces New Retail Minimum Advertised Price
On Dec. 4, the MAP will go up by 3% to bring price consistency to the market...
Addictive Desert Designs reports that effective Dec. 4, 2024, it will be increasing its Retail Minimum Advertised Price (MAP) by 3%. Presently, its retailers have been permitted to sell ADD’s products at 3% below MSRP, according to a press release announcing the increase.
Upon further research, ADD, part of the new Horsepower Automotive Group (HPAG), has concluded that by aligning MSRP & MAP pricing, it will bring pricing consistency to the market. Additionally, the market adjustment will also result in increased margins for ADD’s partners, officials stated.
“Margin is key to every company’s growth. With this new program, we’ll be adding more margin to our customers’ pockets,” said Mike Timmons, HPAG’s SVP of marketing and sales. “I’m a strong believer in simplifying programs and growing partnerships with great companies. As HPAG and ADD expand their offerings, we believe this is the first step in building more opportunities for our partners.”
In preparation, ADD has requested its retailers immediately notify all customers who support ADD, so that they are prepared for the change and stay compliant with the new MAP when it goes into effect on Dec. 4.
