Overland Expo Mountain West Brings Over 18,000 Attendees
Attendees of the annual event came from 49 states & numerous countries...
Overland Expo Mountain West continued its momentum, attracting over 18,000 attendees to Loveland, Colorado, Aug. 23-25. The show highlighted the rapid rise in adventure travel, highlighting feature-rich vehicles and accessories incorporating the comforts of home for mobile camping and cooking in the outdoors.
“Overland Expo welcomed new brands, creating inclusive experiences, particularly for women and newcomers,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “This event is where overlanding enthusiasts share expertise and connect with family and friends. It not only nurtures a passionate and diverse community, but also, enables brands to introduce offerings while increasing engagement with target audiences.”
Statistics from Overland Expo Mountain West 2024:
- 18,000 attendees from 49 states and countries including: Australia, Austria, Canada, China, Great Britain, Japan, Mexico, Netherlands, Poland, South Africa, South Korea
- 340-plus exhibitors including Black Rhino rims, Escapod teardrop trailers, Grounded RV, electric RVs, Overland Chef cookware and meals, Ram trucks, Rhino Rack roof racks, and Sea to Summit camp essentials
- Over 250 classes, seminars, demos, activities, slideshows, and films; totaling 306 session hours of instruction
- 89 presenters, trainers, and VIPs
“This is my second expo and each time we’ve sold out of the majority of our products,” said Joey Jones, CEO and co-founder at JoGo Straw. “Not only have we had lots of D2C sales, but we’ve also made lots of B2B connections. We’ll continue to come back.”
Overland Expo is known for The Ultimate Build for vehicles and motorcycles, when it outfits a late model overlanding vehicle with the latest gear creating the “ultimate” overland vehicle. This year, 2023 GMC Canyon AT4X was selected for the Ultimate Vehicle Build.
