Classic Recreations Launches American Heart Association Fundraiser

Classic Recreations has launched a $1 million campaign to support the American Heart Association, through Life is Why, a cause marketing campaign. Life is Why inspires consumers to celebrate their reasons to live healthier, longer lives.

“We are honored to be supporting the American Heart Association’s Life is Why campaign. The values of the American Heart Association align with our family-owned company, and we believe Carroll Shelby would be proud to join the fight against a disease that drove him out of racing on the heels of what would have been his 100th birthday,” said Jeff Stone, CEO at Classic Recreations.

The support of the first Life is Why Campaign features an exclusive line of custom, one-of-a-kind supercars set to generate a $1 million donation, officials stated. This is Classic Recreations’ first major giving campaign fueled by the sale of a limited-edition, iconic muscle car. 

“The 10 Centennial American Heart Association Carbon Fiber Shelby GT500CR Mustangs embody the legacy and vision of one of the world’s greatest car builders,” added Bryan Stone, principal and chief marketing officer at Classic Recreations.

For every custom-ordered Limited Edition Centennial Carbon Fiber Shelby GT500CR sold this year, Classic Recreations will donate $100,000 of the purchase price to the Life Is Why Campaign.

Classic Recreations will manufacture 10 of the limited-edition vehicles and offer them to collectors for $625,000, with $100,000 from the sale of each supercar donated on behalf of the buyer for a total of up to $1 million.

“The American Heart Association is committed to fighting heart disease and stroke and improving the quality of life for all Americans,” said Dallas Board Chair, Mark Sanders. “This fundraiser helps make it possible to continue to fund vital research, train millions in CPR and support organizations in improving health outcomes in under-resourced communities. Our work would not be possible without the support of organizations like Classic Recreations. These corporate citizens provide a force multiplying impact to our work.”