EGR USA Starts Influencer Program

EGR USA has launched a new promotion program for truck content creators and influencers, the truck accessory manufacturer announced.

The program will provide influencers and content creators the opportunity to promote EGR products under the hashtag #EGRUSA in exchange for free or deeply discounted EGR products, the company said. The program is directed to influencers in the USA and Canada only and requires installation on the proposed vehicle. Products cannot be resold.

Truck influencers/creators with strong social media presence on the top platforms – Facebook, TikTok, Instagram, and YouTube are encouraged to fill out the online application form located on the EGR USA website. The form asks basic questions such as the applicant’s Following Value and their key metrics, in addition to the year, make, and model of the proposed vehicle and why the applicant feels he or she would make an effective influencer for EGR, the company said. Not all applicants will be accepted.  Images of the applicant’s truck are required.

Mike Timmons, EGR North American Aftermarket Vice President of Sales and Marketing, says, “This is the ideal opportunity for influencers to customize their truck and become associated with a brand that is recognized for the highest quality for OE and the aftermarket,” said Mike Timmons, EGR North American Aftermarket vice president of sales and marketing. “Anyone currently creating content that is truck-related with a strong media presence that reflects the high standards of EGR would be a good fit.”