Kahn Media Announces Rebrand, New Website
Kahn Media has revealed new branding and launched a new website, the company announced, and has introduced new staff members, additional services and new clients.
Kahn Media’s new branding and website features a clean, modern look that was designed to convey the company’s focus on its clients, the future and results, company representatives said. The new Kahn Media website features a complete archive of the company’s “KM101” educational content that helps inform and educate businesses as well as in-depth case studies that spotlight the group’s work.
“Our new logo and website signify the beginning of a new era for Kahn Media,” said President and CEO Dan Kahn. “The entire marketing and public relations landscape has changed dramatically over the past decade and we’re constantly rewriting the rule book. This is why we’ve pivoted many of our clients’ strategies to include a heavier emphasis on influencer activation, content creation and digital marketing because, if the past 18 months have taught us anything, it’s that it is more important than ever for brands to have a direct line of communication and ways to engage with their target consumers.”
Kahn Media also recently announced that it has built a network of 14 Instagram channels that reach over 1.1 million combined followers in the automotive, classic car, collector, car, truck, Jeep, off-road, and luxury-lifestyle markets to which it can promote its clients’ content for additional reach outside of owned and earned media channels, the company said. In addition to its “KM Network” of Instagram pages, Kahn Media has also increased its influencer marketing efforts and expanded its content marketing team to included full time writers, editors, and studio and ambient photographers as well as its digital marketing program to include Facebook/Instagram/Google shopping, Amazon Merchant Services, SEO and a full suite of direct-to-consumer facing services.
Kahn Media has also made several new hires and staffing changes. Jeff Dillow, a PR agency leadership veteran with two decades of experience in outdoor, automotive, CPG, CSR and crisis communications, has joined the team as an account supervisor, leading one of Kahn’s three account teams and overseeing major accounts like Lotus Cars, SEMA and the Goodguys Rod & Custom Association. Kahn Media has also promoted Russell Stacey to its director of digital marketing, following his six-year track record of continual growth of the company’s digital marketing capabilities and team, and Heather Buchanan to the newly created position of creative project manager, where she will utilize her organizational skills to ensure all creative projects receive the support they need from all departments and are completed on deadline.
In addition to its new branding, website, services and staffing changes, over the past year Kahn Media has also received a major business accolade, conducted numerous high-profile campaigns and signed four major new clients, the company said. For the fourth consecutive year, the agency was again recognized by its regional business journal as the top PR agency. It also conducted multiple major campaigns for clients including producing a video and promoting the US launch of the new Emira sports car from Lotus Cars, planned and executed virtual launch and media drive events for Piaggio Group Americas, promoted new exhibit openings at the Petersen Automotive Museum, and helped promote its event clients like The Quail, A Motorsports Gathering, the Rodeo Drive Tour d’Elegance, Goodguys and the Velocity Invitational. Notable new clients that started this year include CarParts.com, OPTIMA Batteries and the Specialty Equipment Market Association, the company said.
