SEMA Names Best New Product Award Winners

The Specialty Equipment Market Association (SEMA) revealed its Best New Products Award winners this morning at the 2021 SEMA Show, the organization announced.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show, the organization said. Products are judged in 16 award categories, and each category has one winner and two runners-up.

More than 1,300 were entered into the 16 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more, the organization said.

The New Product Award Winners are:

Collision Repair & Refinish Product

• Winner: Keco Collision Glue Pull Repair System, Keco Body Repair Products
• Runner Up: Eagle, Celette Inc.
• Runner Up: Drain Cleaner SR250, Reliable Automotive Equipment, Inc.

Engineered New Product

• Winner: Electronic StraightGate 50, Turbosmart
• Runner Up: Kaizen Relay, Kaizen Speed, LLC
• Runner Up: Smart Cap Module (SCM) – Integrated Damper Position Sensor, Off Road Research

Exterior Accessory Product

• Winner: Lippert: Protective MultiPro / Multi-Flex Tailgate Sensor with Hitch Cap, CURT, Ranch Hand, UWS, LUVERNE, ARIES
• Runner Up: Windshield Gard, Targe Industries
• Runner Up: 4WP Factory Bronco front bumper, 4WP Factory/Pro Comp/Rubicon Express/Smittybilt

Interior Accessory Product

• Winner: Cargo Dog, Cargo Dog
• Runner Up: Speedway Motors Self Cancelling Turn Signal Switch, Speedway Motors
• Runner Up: RetroSound® Denver Radio, Retro Manufacturing LLC

Merchandising Display

• Winner: Countertop or Wall Display for HEIGH10 Infotainment Unit, Stinger Off-Road
• Runner Up: Floor Display for HEIGH10 Infotainment Unit, Stinger Off-Road
• Runner Up: BD-BUILT 6.7L CUMMINS INJECTOR STOCKPLUS (0986435621) RAM PICK-UP 2013-2018, BD Diesel

Mobile Electronics Product

• Winner: XAV-AX9500ES, Sony Car Audio
• Runner Up: Cube GPS Tracker, Cube Tracker
• Runner Up: Interior Ambient Lighting, VAIS Technology

Off-Road/4-Wheel Drive Product

• Winner: CDEV SHOCK POWERED BY IIC, ICON Vehicle Dynamics
• Runner Up: Dirt Dynamix Universal Truck Bed Pole Mount, Dirt Dynamix
• Runner Up: Vehicle Recovery Kit – Baja, Warn / Factor 55 / Fabtech

Packaging Design

• Winner: APB Pedal Pads American Handcraft Wooden Package, APB Brakes
• Runner Up: RetroSound® Huntington Radio, Retro Manufacturing LLC
• Runner Up: Driver Fatigue Monitoring System, HIMA Lighting

Performance-Racing Product

• Winner: Electronic StraightGate 50, Turbosmart
• Runner Up: OPTIMA YELLOWTOP Group Size H7, OPTIMA Batteries
• Runner Up: Kaizen Relay, Kaizen Speed, LLC

Performance-Street Product

• Winner: ZZ632/1000 Crate Engine, General Motors
• Runner Up: VENOM CP3 CONVERSION KIT RAM 6.7L PICKUP 2500/3500 2019-2020, BD Diesel
• Runner Up: Eluminator Mach E Motor, Ford Motor Company

Powersports Product

• Winner: 2016-2021 Polaris XPT Flex Fuel Kit, Dynojet Research
• Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC
• Runner Up: ProFit2 Profile Cage Clamps, Scosche Industries, Inc.

Street Rod/Custom Car Product

• Winner: Icon Valve Cover, Pyramid Optimized Design & Manufacturing
• Runner Up: Kaizen Relay With Control Module, Kaizen Speed, LLC
• Runner Up: MB419 Ultra-Compact Multi-Function Controller Steering Wheel Control Board, MuxWiring

Tire and Related Product

• Winner: Baja Legend EXP, Mickey Thompson Tires & Wheels
• Runner Up: Discoverer Snow Claw, Cooper Tire
• Runner Up: ET Street Front, Mickey Thompson Tires & Wheels

Tools & Equipment Product

• Winner: EZ Roller-Spinner, EZ Spare and JAWS
• Runner Up: Buffer with compound dispensing system, Super Shiner
• Runner Up: Last Drop Wrench – Aluminum LDW80mm14F, Last Drop Wrench

Van/Pickup/Sport-Utility Product

• Winner: Impact Shock-Absorbing Rear Bumper Step Fleet Kit, Lippert: CURT, Ranch Hand, UWS, LUVERNE, ARIES
• Runner Up: 2021+ GM SUV 2″/4″ LOWERING KIT, Max Trac Suspension
• Runner Up: Roll-N-Lock M-Series XT, Truck Hero

Wheel and Related Product

• Winner: Carbon One, Litespeed Racing
• Runner Up: GUNISPARE, GUNIWHEEL
• Runner Up: WARN Diamond Cutter Wheels, Warn / Factor 55 / Fabtech