Royal Purple Returns as Official Oil of Formula DRIFT
High-performance synthetic lubricants brand Royal Purple is returning as the Official Oil of Formula DRIFT, the company announced.
“Royal Purple is excited to continue our official oil partnership with Formula DRIFT, bringing the drivers the protection and performance they need to outperform on the track,” said John Paul Hyden, Manager of Event and Sponsorship at Calumet Branded Products.
“We’re very happy to continue our relationship with Royal Purple,” said Jim Liaw, President of Formula DRIFT. “The company brought a lot of energy to the series last year, particularly through its engaging video campaign that we aired on the Formula DRIFT live stream to millions of fans around the world. We look forward to building momentum throughout the 2021 season as the series returns to eight venues around the country and a full schedule of exciting action.”
In addition to its sponsorship as the Official Motor Oil of the premier Formula DRIFT PRO category, Royal Purple will have naming rights to the Road Atlanta event on May 7 and 8. Royal Purple will also offer a contingency sponsorship for the Formula Drift PROSPEC category.
As part of the $6,000 program, Royal Purple will award prize money of $500, $300 and $200 to the first three PROSPEC drivers at each event (provided they are participating in the contingency program). This will be available regardless of whether they reach the podium, as long as their competition cars display the new Royal Purple/Formula DRIFT decal. The top 2021 Royal Purple contingency driver will also receive an additional $2,000 at the end of the season.
Royal Purple will also be represented in competition by Dylan Hughes. Royal Purple sponsored Hughes last year in his first season as a Formula DRIFT PRO driver. Ranking 15 in the 2020 series, Dylan Hughes Racing has been an essential brand ambassador for Royal Purple, the company said.
“You learn so much in drifting from year to year,” said PRO Formula DRIFT driver Dylan Hughes. “Nothing beats the experience of competition drifting battles, and I’m so ready to get back at it in 2021 with my Royal Purple BMW E46. I’m stoked on how involved and invested Royal Purple is with my program and how excited they are to compete as well. My engine ran perfectly all year with [Royal] Purple running through its veins, and that gives me the confidence to push it in other areas and focus on my abilities behind the wheel.”
