THE SHOP | For performance, restyling & customization professionals

October 23, 2026

SEMA Show Adds Content Creator Corral Spotlighting Influencer Builds

New Main Hall Annex showcase gives exhibitors & manufacturers direct access to the creators shaping customization trends…

October 23, 2026

Honda Racing Corporation To Launch HRC Performance Parts at 2026 SEMA Show

HRC will preview performance upgrades, including lightweight forged wheels & tuned exhaust systems, at the show…

October 23, 2026

BendPak Expands Distribution Network With New Connecticut Facility

BendPak's third distribution center gives dealers & shops next-day or two-day equipment delivery across 40 states & Washington, D.C.…

News

News

October 23, 2026

ORBA Study: Off-Roading Generates $178.7M Annually for Moab, Utah

The first-ever study of off-roading’s economic impact on one of America’s top 4x4 destinations underscores the importance of motorized access…
News

October 23, 2026

Road2SEMA 2026 Rally Kicks Off in Miami With British Builds Bound for SEMA Show

Organized by Petrolheadonism, the British convoy is driving 3,500 miles across America to the SEMA Show, raising money for Make-A-Wish…
News

October 23, 2026

TechForce Foundation Names Brandon Zollner as Chief Development Officer

Zollner will use his extensive experience building philanthropic & corporate partnerships to lead & strengthen TechForce’s development strategy…
News

October 22, 2026

Gunther Werks Collaborates With Racing Legend Martin Brundle & Daughter Charlie

Limited to five examples, the Brundle Edition Turbo pairs Grand Prix experience with father-daughter design for an air-cooled, 860-horsepower build…
News

October 22, 2026

Petersen Museum To Host 4-Day Tesla Roadster Pop-Up in Los Angeles

Fresh off its Texas unveiling, the new electric, thruster-equipped performance car heads to the Petersen Museum for a limited public…

Features

Sponsored Articles

October 21, 2026

SumoSprings: The Smart Add-On for Your Next Lift Kit Install

Already installing a lift kit? Don't ignore bump stops. Make SumoSprings part of the conversation & give your customers another…
Sponsored Articles

October 20, 2026

Hot Shot’s Secret Premium DEFender

Cleans DEF crystals, restores SCR performance, and helps prevent fault codes and costly repairs.
Features

October 19, 2026

An OE & Aftermarket Mainstay: 90 Years of Stromberg Carburetors

An old-school hot rodding favorite, the company’s 97 carbs are now just the beginning…
Sponsored Articles

October 15, 2026

1973-87 C10 Truck Column Shift Swipee Column – It’s a Direct Fit

Shorter by design, better by fit! This direct-fit tilt column delivers more cabin room, improved rack-and-pinion alignment & GM wiper…
Features

October 13, 2026

The Secrets to Taking Customer Relationships to New Heights

Building strong client connections requires constant consideration & care...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7