THE SHOP | For performance, restyling & customization professionals

November 7, 2025

2025 SEMA Content Creator, Gen-III Innovator & Person of the Year Announced

The awards recognize the recipients’ outstanding contributions to the specialty equipment industry over a yearlong period…

November 7, 2025

Automotive Concepts Wins Pro Cup Challenge at 2025 SEMA Show

Restyling shop's Ford F-150 build earns top honors for craftsmanship & commercial appeal, while Auto Additions wins PRO Cup Challenge…

November 7, 2025

Battle of the Builders Heats Up as SEMA Selects the Top 4

The competition is now down to just one finalist from each of the four categories…

News

News

November 7, 2025

Goodguys Rod & Custom Has Released Its 2026 Season Event Schedule

Goodguys has 15 events slated for its 43rd season, bringing cool vehicles to classic car enthusiasts across the country…
News

November 7, 2025

Mickey Thompson Tires & Wheels Partners With Jeep Jamboree USA

The company has been named the official tire & wheel sponsor of Jeep Jamboree USA & Jeep Adventure Academy…
News

November 7, 2025

Aston Martin Building New Florida Residences With Valor Real Estate Development

Aston Martin Residences Daytona Beach Shores will be an 86-unit luxury development will full amenities on the Atlantic coast…
News

November 6, 2025

The Return of ‘Gymkhana’

Travis Pastrana will take the ultimate Subaru BRAT to new heights in the return of the viral film franchise started…
News

November 6, 2025

Chip Foose Unveils One-of-a-Kind 1956 Continental Powered by BluePrint Engines

The fully reimagined Continental debuted in the BluePrint Engines booth at the 2025 SEMA Show…

Features

Sponsored Articles

November 5, 2025

Valvetronic Designs Universal Valved Muffler Kit

Loud when you want, quiet when you need to be – all at the touch of a button...
Sponsored Articles

November 4, 2025

The Ultimate Solution for Off-Road Lighting

Borne’s 2021+ Bronco Ditch Lights: 4800 lumens, 5700K, IP68 rated & a Lifetime Warranty – turn night into day...
Features

November 3, 2025

Proof, Partnerships & Profit: The Benefits of Exhibiting at Car Shows

Restyling shops can use consumer car shows to highlight offerings, showcase quality work & attract new customers…
Sponsored Articles

November 3, 2025

Expand Cargo Capacity With the New WeatherTech Roof Basket

A durable, low-profile roof basket that offers dependable cargo support, secure transport & all-weather performance...
Features

October 30, 2025

Special Report: How Auto Influencers Bring Attention to the Aftermarket

Partnerships between companies & personalities make the connection between those who do and those who want to do stronger than…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7