THE SHOP | For performance, restyling & customization professionals

April 3, 2025

The Case for Offering Automatic Transmission Fluid Flushes

More than just a simple drain, dynamic ATF changes make sense for off-road & tow vehicles…

April 3, 2025

Rago Fabrication Partners With Doetsch Off-Road for A Race Against Blindness

Money raised by fourth-gen Tacoma Trailhunter Overland build will help fund research & treatments to fight childhood blindness…

April 3, 2025

ICON Unveils Limited-Edition $499,000 EV Bronco Program

After thousands of hours of engineering & development, ICON has revealed its first-ever EV Bronco…

News

News

April 3, 2025

Turn 14 Distribution Integrates With Ideal Computer Systems

Powersports dealerships using Ideal’s software will have access to Turn 14 Distribution’s powersports inventory & pricing…
News

April 3, 2025

Report: CarGurus Reveals Affordability Continues To Drive the Market

With tariffs going into effect, report uncovers trends in new car supply, consumer demand & pricing…
News

April 3, 2025

Vintage Air Expands Its Offerings With Acquisition of A/C Solutions

The move positions company to serve European automotive enthusiasts with plug & play climate control solutions…
News

April 2, 2025

Small Businesses Call on Congress to Stop California’s ICE Vehicle Ban Regulation

SEMA-led coalition requests congressional leadership to pass a Congressional Review Act to prevent the Advanced Clean Cars II regulation…
News

April 2, 2025

Formula DRIFT Announces New Series Sponsors Meguiar’s & Eneos Oil

Well-known car care brand & Japan’s largest oil company return as Associate Sponsors of the 2025 Formula DRIFT PRO Championship…

Features

Sponsored Articles

April 1, 2025

Expedition Truck Cap: Elite Design for the Modern Adventurer!

Meet the Expedition Truck Cap: Full wing doors, rugged style & adventure-ready features. Elevate every journey!...
Features

March 31, 2025

Grabbing Ahold of the Recovery Winch Market

Suppliers offer tips on how off-road shops can become better connected…
Sponsored Articles

March 31, 2025

The Ultimate Off-Road Tire

Engineered to conquer the toughest terrains...
Sponsored Articles

March 27, 2025

Finally, a Dash Cam That Connects to the Car’s Alarm

DroneMobile XC by Compustar is the world's first dash cam that connects to an aftermarket alarm for bumper-to-bumper security...
Sponsored Articles

March 26, 2025

Let the Engine Glow With LIQUI MOLY’s Molygen

LIQUI MOLY’s Molygen New Generation motor oils offer increased engine efficiency & minimized wear...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7