THE SHOP | For performance, restyling & customization professionals

January 16, 2026

Goodguys Rod & Custom Association Adds 4×4 of the Year Award for 2026

Giving 4x4s their own dedicated category is the “next step in supporting and pushing their evolution”…

January 16, 2026

Meguiar’s Kickstarts Its 125th Anniversary Celebration at Barrett-Jackson Auction

The car care company’s Big Rig returns to Scottsdale, highlighting products & displaying a special project truck…

January 16, 2026

Theon Design Unveils Its Latest Porsche 911 Commission

Entirely bespoke air-cooled Porsche 911 commission conceived as the client’s vision of the ultimate road-going 911 with a classic exterior…

News

News

January 16, 2026

Yokohama Tire To Reduce Output at Virginia Manufacturing Facility

Due to rapidly changing customer requirements & dynamic market conditions, the Salem facility will begin ramping down production in March…
News

January 16, 2026

Chicago Auto Show’s 2026 First Look for Charity Gala

The black-tie affair offers an exclusive first look at the Chicago Auto Show ahead of the public & aims to…
News

January 16, 2026

Jeff Wyler Automotive Family Acquires Midwest Auto Group

The organization will be rebranded as The Wyler Collection & feature 14 premier luxury automotive brands on a single campus…
News

January 15, 2026

Nominations Open for SEMA Hall of Fame Class of 2026

SEMA is inviting the automotive aftermarket community to recognize industry leaders for their profound impact on the industry…
News

January 15, 2026

Trick Rides Debuts All-New Shelby GT350TR

Renowned muscle car builder blends the classic heritage of an iconic Shelby legend with advanced engineering & track-focused performance…

Features

Sponsored Articles

January 16, 2026

Elevate Your Truck’s Performance & Style With the Westin Hard Tri-Fold Cover

Built for strength & security, this premium cover is the ultimate solution to protect your truck bed & gear...
Features

January 12, 2026

Bottle to Throttle: How Performance Oils & Fluids Benefit Aftermarket Shops

Performance oils & fluids can often be the missing ingredient for customers seeking maximum horsepower…
Sponsored Articles

January 12, 2026

Touren TR08 | Modern Mesh Design + High-Demand Sizing for Today’s Trucks & SUVs

The Touren 3208 introduces a modern mesh design crafted for today’s most popular trucks & SUVs...
Sponsored Articles

January 5, 2026

New Option for Secure, Flexible Bed Coverage

A retractable design that supports both protected storage & full bed access…
Features

January 2, 2026

Staying One Step Ahead of the Running Boards & Steps Aftermarket

Truck & SUV step products are often an entryway into full vehicle accessorization...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7