THE SHOP | For performance, restyling & customization professionals

January 13, 2026

Jeep Introduces Wrangler 85th Anniversary Edition as It Continues Its Twelve 4 Twelve Celebration

The third exclusive model in the Jeep brand’s yearlong celebration honors 85 years of off-road leadership, authenticity & purpose-built design…

January 13, 2026

Registration Now Open for the 2026 High Performance Expo

Designed for the high-performance aftermarket, the event brings together manufacturers, shops, race teams, builders, retailers & enthusiasts…

January 13, 2026

HSR & VSCDA Join Forces for the North-South GT Challenge

The all-new 2026 championship will showcase GT-3, GT-4 & GT Lite cars made popular in NASPORT & national & regional…

News

News

January 13, 2026

Bugatti & the LEGO Group Launch Two New Model Building Kits

Crafted for Buggatti fans of all ages, the LEGO kits faithfully recreate the defining features of the legendary hypercars…
News

January 13, 2026

Registration Open for This Summer’s HOT ROD Power Tour

Event details & registration information are now available for the 32nd annual HOT ROD Power Tour celebrating Route 66 in…
News

January 13, 2026

The Custom Shop To Auction Pro-Touring Builds at Barrett-Jackson Scottsdale

The shop will also feature a custom build vying for the Ultimate Best in Show & People’s Choice awards at…
News

January 12, 2026

King of the Hammers T1 Class To Feature Pro Desert Racers at the 2026 Toyo Tires Desert Challenge

The off-road race will include one of the most competitive T1 fields in the event’s history at the 20th anniversary of…
News

January 12, 2026

Shelby American Introduces 2026 Version of Its Flagship Super Snake

Its longest running Ford Mustang model, the latest limited-edition Shelby Super Snake can produce 830-plus horsepower…

Features

Features

January 12, 2026

Bottle to Throttle: How Performance Oils & Fluids Benefit Aftermarket Shops

Performance oils & fluids can often be the missing ingredient for customers seeking maximum horsepower…
Sponsored Articles

January 12, 2026

Touren TR08 | Modern Mesh Design + High-Demand Sizing for Today’s Trucks & SUVs

The Touren 3208 introduces a modern mesh design crafted for today’s most popular trucks & SUVs...
Sponsored Articles

January 5, 2026

New Option for Secure, Flexible Bed Coverage

A retractable design that supports both protected storage & full bed access…
Features

January 2, 2026

Staying One Step Ahead of the Running Boards & Steps Aftermarket

Truck & SUV step products are often an entryway into full vehicle accessorization...
Features

December 23, 2025

KPI – December 2025: State of Business – Automotive Industry

Internal combustion engine (ICE) vehicles are expected to account for 77.5% of new vehicle retail sales, up 2.3 percentage points…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7