THE SHOP | For performance, restyling & customization professionals

February 2, 2026

Gaining Traction With Grassroots Drag Racing Customers

Drag racing offers opportunities for speed shops & engine builders to get on the fast track to business success…

February 2, 2026

Winners of America’s Most Beautiful Roadster & Al Slonaker Memorial Award

Nicole Baird’s 1932 Ford Roadster was crowned America’s Most Beautiful Roadster at the 76th Grand National Roadster Show…

February 2, 2026

Turn 14 Distribution Announces Winner of T14 x SuperPro Toyota Sequoia TRD Pro

Concluding one of several giveaway promotions, the company selected the recipient of the fully built & extensively tested Toyota Sequoia…

News

News

February 2, 2026

OPTIMA Batteries-Backed Christopher Polvoorde Wins 2026 Desert Challenge

The rising racing phenom continues his winning streak for the third year in a row with a dominating victory at…
News

February 2, 2026

Garrett Motion Renews Partnership With Scuderia Ferrari HP

The company’s upcoming turbo system will deliver state-of-the-art aerodynamic & thermal engineering to Ferrari race team…
News

February 2, 2026

Kumho Tire To Sponsor Four Emerging Colorado-Based Drivers at Pikes Peak International Hill Climb

In addition to its Gaining Traction Program, Kumho Tire will also sponsor the 2026 Rookie of the Year award…
News

January 30, 2026

All-New Vintage-Inspired Gen 2 Speedster Introduced by the Stärke Motor Company

The next evolution of Stärke’s coachbuilt Speedster blends timeless design with modern machinery for a classic driving experience & contemporary comfort…
News

January 30, 2026

FIA Confirms Path for World Rally Championship’s Return to the US

A WRC candidate event will be held in the United States in June, with stages & infrastructure to be assessed…

Features

Sponsored Articles

February 2, 2026

Improve Rear Visibility Where It’s Needed

Adds rear-facing safety lighting beneath the third brake light to improve visibility during work, trail & roadside situations...
Features

January 30, 2026

KPI – January 2026: The Brief

With steady sales growth, 2025 ended with an increase in small business optimism…
Features

January 30, 2026

KPI – January 2026: State of Manufacturing

The Customers’ Inventories Index remaining in "too low" territory in December is a positive sign for future production…
Features

January 30, 2026

KPI – January 2026: State of Business – Automotive Industry

Trucks & SUVs are on pace to account for 83.1% of new vehicle retail sales, up 1.5 percentage points from…
Features

January 30, 2026

KPI – January 2026: State of the Economy

The labor market is no longer working in favor of job seekers, as companies continue to maintain the low-hire, low-fire…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7