THE SHOP | For performance, restyling & customization professionals

January 12, 2026

Bottle to Throttle: How Performance Oils & Fluids Benefit Aftermarket Shops

Performance oils & fluids can often be the missing ingredient for customers seeking maximum horsepower…

January 12, 2026

King of the Hammers T1 Class To Feature Pro Desert Racers at the 2026 Toyo Tires Desert Challenge

The off-road race will include one of the most competitive T1 fields in the event’s history at the 20th anniversary of…

January 12, 2026

Shelby American Introduces 2026 Version of Its Flagship Super Snake

Its longest running Ford Mustang model, the latest limited-edition Shelby Super Snake can produce 830-plus horsepower…

News

News

January 12, 2026

American Expedtion Vehicles Unveils First Ford Truck Build, the FXL Super Duty

AEV premieres brand-new FXL with system-engineered parts for Super Duty vehicles delivered with OEM-level refinement & 40-inch tires…
News

January 12, 2026

Yokohama Tire Supporting Sponsor for American Off-Road Racing Championship

The company has long supported off-road racers & events, using competition as a proving ground to develop tire technology that…
News

January 12, 2026

ECD x CTC Defender 02 Rolls Out Following Strategic Alliance

This factory-new Defender 110 P525 V-8 is one of many vehicles planned under the ECD x Chelsea Truck Company collaboration…
News

January 9, 2026

Linda Perry’s 1967 Chevrolet Camaro Convertible Up for Auction

Perry’s convertible is just one of the many diverse collectible vehicles headed to Barrett-Jackson’s 2026 Scottsdale Auction…
News

January 9, 2026

The AAM Group Partners With Lippert for the 2026 Keys to Ride Sweepstakes

Six finalists will have a chance to win a custom Ram 2500 featuring products from Ranch Hand, CURT, UWS, ARIES…

Features

Sponsored Articles

January 12, 2026

Touren TR08 | Modern Mesh Design + High-Demand Sizing for Today’s Trucks & SUVs

The Touren 3208 introduces a modern mesh design crafted for today’s most popular trucks & SUVs...
Sponsored Articles

January 5, 2026

New Option for Secure, Flexible Bed Coverage

A retractable design that supports both protected storage & full bed access…
Features

January 2, 2026

Staying One Step Ahead of the Running Boards & Steps Aftermarket

Truck & SUV step products are often an entryway into full vehicle accessorization...
Features

December 23, 2025

KPI – December 2025: State of Business – Automotive Industry

Internal combustion engine (ICE) vehicles are expected to account for 77.5% of new vehicle retail sales, up 2.3 percentage points…
Features

December 23, 2025

KPI – December 2025: State of the Economy

A recent theme is that the U.S. labor market has normalized into a low-turnover environment with fewer workers switching jobs…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7