THE SHOP | For performance, restyling & customization professionals

December 16, 2025

AI’s Place in Automotive Aftermarket Shops, Part II

How artificial intelligence can power your company’s engine behind the scenes...

December 16, 2025

MOTORMIA Data Reveals Racing Enthusiasts Are Driving Automotive Aftermarket Innovation

Racing enthusiasts behave like real-world R&D teams, pushing the limits & accelerating innovation for the entire industry…

December 16, 2025

Ford To Reinvest in Trucks, Hybrids, Affordable EVs & Battery Storage

The company plans to leverage its U.S. manufacturing footprint to add a broad range of trucks & vans to its…

News

News

December 16, 2025

ECD Automotive Design Helps 14-Year-Old With ‘Little Blue Truck’ Dream

The goal is to finish a full build of a '63 Land Rover Series IIA over the next two years,…
News

December 16, 2025

Hot Shot’s Secret Receives Performance Chemical Category Award

Based on dollar share growth, the award was presented by Circana at the seventh annual Automotive Aftermarket Performance Awards at…
News

December 16, 2025

Hyundai Donates 18 IONIQ 5 SUVs to Universal Technical Institute

The donation of the electric vehicles over the course of the next few months will help advance EV technician training…
News

December 15, 2025

PRI Announces Featured Products Showcase Award Winners

The awards recognize the most innovative products for their breakthrough engineering & business potential in the racing industry…
News

December 15, 2025

Austin Hatcher Foundation Auctioning 2025 Factory Five Type 65 Coupe

Online auction will support therapy services, family programs & educational opportunities for pediatric cancer families…

Features

Sponsored Articles

December 16, 2025

Engine Wear Protection With Cera Tec

To protect the engine from excessive wear & optimize its efficiency, LIQUI MOLY’s Cera Tec is the ideal additive...
Sponsored Articles

December 15, 2025

Elevate Your Truck’s Performance & Style With the Westin Hard Tri-Fold Cover

Built for strength & security, this premium cover is the ultimate solution to protect your truck bed & gear...
Features

December 9, 2025

Showing Some Muscle at SEMA 2025

A photo gallery of just a few of the awe-inspiring high-performance cars from the past six decades on display at…
Features

December 8, 2025

Solid, Secure Connections Bring the Towing Aftermarket Together

Towing systems often require a professional touch to adequately & safely perform as expected...
Sponsored Articles

December 8, 2025

Boost Every Suspension Upgrade With SumoSprings: The Easy, Bolt-On Add-On

Increase profit per job with SumoSprings – fast installs, no maintenance & proven load support for lifted & upgraded builds...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7