THE SHOP | For performance, restyling & customization professionals

October 9, 2025

Final Winners Selected for Goodguys 2025 Top 12 of the Year Awards

Goodguys Rod & Custom announced its final classic car & truck winners for its 2025 Top 12 of the Year…

October 9, 2025

Heidts & Pure Vision Designs To Debut ‘Haraka’ 1970 Roadrunner at 2025 SEMA Show

Pure Vision Design’s “Haraka” Roadrunner blends high-end design with Heidts’ next-gen suspension…

October 9, 2025

Miller To Host Special Events & Live Demos at 2025 SEMA Show

Ringbrothers, Mike Finnegan & Eaton Performance Products will join Miller for daily showcases & demos of some of its newest tools…

News

News

October 9, 2025

BMW of North America Returns for the 2025 Rebelle Rally

Veteran driver Rebecca Donaghe will pilot a BMW X5 & BMW of North America product manager Rebecca Dalski will navigate…
News

October 9, 2025

Kindred Motorworks Introduces Its Grayback Electric Vehicle Platform

Launching with the Kindred EV Bronco Edition, the EV technology offers safe, seamless EV propulsion integration for a wide variety…
News

October 9, 2025

TOPDON US Donates Scan Tools to Women in Auto Care Scholarship Recipients

Each of the 20 recipients receives a tool kit valued at $9,000 that includes the ArtiDiag800 from TOPDON US…
News

October 8, 2025

Classic & Custom Mopars & Pickups at Barrett-Jackson’s Scottsdale Fall Auction

From a custom, race-inspired 1970 Plymouth Barracuda to a custom 2024 Chevrolet Silverado ZR2, there are plenty of highly coveted…
News

October 8, 2025

Rockford Fosgate Plans New Launches & Customized Vehicles at SEMA Show

Tattoo & graffiti artist Mister Cartoon will join the company with his newly customized ice cream truck featuring Rockford Fosgate’s…

Features

Features

October 6, 2025

Committing to Product Diversification Keeps Shops Active & Adaptable

It makes sense to first look at expanding into new parts or services that are related to your existing offerings...
Sponsored Articles

October 6, 2025

DECKED: Smart Storage Solutions for Every Truck Bed

Durable, weatherproof truck storage built for professionals & adventurers alike...
Features

September 29, 2025

Performance Cooling Products & Systems Help Specialty Vehicles Beat The Heat

From adding fans & radiators to installing complete cooling solutions, shops can help drivers chill...
Sponsored Articles

September 29, 2025

LIQUI MOLY’s Truck Series Oil Treatment Keeps Engines Strong

To ensure that powerful trucks remain powerful, LIQUI MOLY has developed a special product line of additives for pickups...
Features

September 26, 2025

KPI – September 2025: The Brief

Optimism of business owners continued to increase in August, with more owners reporting stronger sales expectations & improved earnings…

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7