THE SHOP | For performance, restyling & customization professionals

November 20, 2024

Hot Wheels Crowns 2024 Global Legends Tour Winner

Chilean home-built race car will soon be reimagined as a die-cast available worldwide…

November 20, 2024

Yokohama Tire Continues Partnership With Tread Lightly!

Organizations share dedication to promoting responsible outdoor recreation…

November 20, 2024

SEMA Reveals Inaugural Under-35 Visionary 8 Honorees

Recognition highlights rising stars making a positive impact within the specialty automotive industry…

News

News

November 20, 2024

Warn Winch Named SEMA Top Off-Road/4-Wheel Drive Product

The ZEON XD 14-S features upgraded performance to pull harder & faster…
News

November 20, 2024

Doug Brown Re-Elected Automotive Lift Institute Chairman

Stet Schanze steps down after 11 years on the ALI board of directors…
News

November 20, 2024

Formula DRIFT Signs Sponsorship Extension With GT Radial

Tire maker will sponsor the series through 2028 & provide tires to PROSPEC teams through 2026…
News

November 19, 2024

Key Partnerships & Events Drive the 2024 PRI Show

Highlights include the Women With Drive gathering, Race Track Business Conference & more…
News

November 19, 2024

Hyundai Motor Reveals Hydrogen Concept Vehicle

The INITIUM fuel cell electric vehicle (FCEV) project shows the brand’s commitment to hydrogen technology…

Features

Features

November 19, 2024

Meet Social Media Influencer Estevan Caballero

A Pennzoil chat focuses on his journey to becoming one of the top content creators for car enthusiasts...
Sponsored Articles

November 18, 2024

Rough Country Power Running Boards

Automatic, durable, stylish steps that deploy when you need them & retract when you don’t…
Features

November 15, 2024

Creating a Well-Rounded Marketing Strategy

Tips for helping your shop stand out in a crowded online marketplace…
Sponsored Articles

November 13, 2024

Dee Zee Hex Series Platform Racks

With seven sizes of customizable platforms, meeting your customers' needs for versatility has never been easier...
Sponsored Articles

November 12, 2024

OVS Off-Road Trailer: Built for Any Terrain

Introducing the adventure-ready OVS Off-Road Trailer, built for tough terrains & versatile for utility or weekend getaways...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7