THE SHOP | For performance, restyling & customization professionals

November 20, 2025

RM Sotheby’s To Auction Ayrton Senna’s 1991 Grand Prix-Winning McLaren MP4/6

The MP4/6 gave Senna his first home win in Brazil & defined his third & final World Championship…

November 20, 2025

Hammertown Off-Road Exhibit To Debut at 2025 PRI Show

PRI partners with Hammerking Productions to deliver an immersive off-road racing experience featuring top brands, vehicles & technology…

November 20, 2025

Petersen Automotive Museum Wins Digital Media of the Year Award

The museum was honored at the 15th annual International Historic Motoring Awards, celebrating cars, individuals & automotive events from around…

News

News

November 20, 2025

ModaMiami Nominated for Motoring Event of the Year

Returning for its third annual event, ModaMiami continues to gain momentum as it merges Miami’s culture & design with the…
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November 20, 2025

Dodge Reopens Orders for Durango GT Powered by Pentastar V-6

In response to high demand, Dodge is offering the V-6 engine on the 2026 Dodge Durango GT as the company ramps…
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November 20, 2025

Napier Outdoors Celebrates 35 Years of Outdoor Adventure

Canadian outdoors brand marks three & a half decades of pioneering vehicle camping tents & accessories…
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November 19, 2025

Scout Motors Selects North Carolina for New Corporate Headquarters

The automotive company will invest over $200 million in the Charlotte site, creating 1,200 jobs…
News

November 19, 2025

The Pebble Beach Concours d’Elegance Receives Record-Setting Donations in 2025 & Celebrates 75 Years in 2026

The event has reached a total of $45 million in charitable donations & hopes to hit $50 million by its…

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Sponsored Articles

November 18, 2025

For Racers Who Need Serious Spark Output, the MSD ULTRA 7AL Is the Right Choice

Offering high voltage with four-step retards, three rev limits & two rpm switch outputs, the new 7AL checks all the…
Features

November 17, 2025

AI’s Place in Automotive Aftermarket Shops, Part I

How artificial intelligence can power your company’s engine behind the scenes...
Sponsored Articles

November 17, 2025

Superwinch – New Scorpion 10,000-Pound 12V DC Winch With Synthetic Rope

Meet the Scorpion 10000SR - Engineered for those who demand uncompromising strength & reliability when the job gets tough...
Sponsored Articles

November 11, 2025

New Colors Added to 3M Wrap Film Series 2080 – Now 111 Options

3M adds 8 bold new colors to its Wrap Film Series 2080, expanding creative options for installers & customers...
Features

November 10, 2025

Aftermarket Lighting Steals the Show for a Variety of On- & Off-Road Projects

Help customers push back the dark by selling & installing off-road lighting systems...

Videos

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX | THE SHOP

September 23, 2024

YouTuber Cleetus McFarland Creates Single-Cab RAM TRX

New Wilwood Video Chronicles Caliper Manufacturing Process | THE SHOP

October 24, 2023

New Wilwood Video Chronicles Caliper Manufacturing Process

IMS Museum Basement Tour | THE SHOP

October 18, 2023

IMS Museum Basement Tour

Jeep Releases Short Film Celebrating Rebelle Rally | THE SHOP

October 11, 2023

Jeep Releases Short Film Celebrating Rebelle Rally

Petersen Museum Continues Porsche Anniversary Celebration With Video Series | THE SHOP

October 10, 2023

Petersen Museum Continues Porsche Anniversary Celebration With Video Series

Onboard: Porsche 962 at Rennsport Reunion 7 | THE SHOP

October 5, 2023

Onboard: Porsche 962 at Rennsport Reunion 7