Category: News

News and updates from the automotive aftermarket: performance, restyling, hot rods, and customization.

BOLT Lock Names 2022 Manufacturer’s Representative of the Year

Rob Eberhart of R&R Marketing has been named BOLT Lock’s Manufacturer’s Representative of the Year for 2022, the company announced. Candidates for BOLT Lock’s Manufacturer’s Representative of the Year award are recognized for excellence in sales, exhibiting comprehensive knowledge of the BOLT Technology product line and building strong relationships with both existing and prospective accounts,… Continue reading BOLT Lock Names 2022 Manufacturer’s Representative of the Year

Maxxsonics Promotes Driscoll to Southeastern Regional Manager

Maxxsonics has promoted John Driscoll from regional sales manager to Southeastern regional manager of mobile and powersports at Maxxsonics, the company announced. Driscoll’s main focus will be on planning territory development, traveling the territory to build new business opportunities and developing new distribution partners to better service the southeastern region, the company said, and brings… Continue reading Maxxsonics Promotes Driscoll to Southeastern Regional Manager

Global Trade Trends Signal Impending Recession

Four troubling global trade trends are signaling consumer weakness in the first quarter of 2023, according to CNBC. The flow of trade is a real-time and forward-looking indicator of consumer spending and the economy because it shows supply, demand, and consumption, according to the report. Currently, warehouse inventory and rates, manufacturing orders, ocean freight bookings… Continue reading Global Trade Trends Signal Impending Recession

AWE Launches New Website

AWE has launched a new desktop and fully mobile friendly website (www.awe-tuning.com), the company announced. The new website uses AWE’s newly converted ACES and PIES data to ensure fitment compliance and easy importing for its dealer-partner network, the company said. “The new site is just warming up. Featuring mobile galleries of some of our favorite… Continue reading AWE Launches New Website

ASE Webinar to Cover Industry Scholarships

An upcoming webinar hosted by the ASE Education Foundation will highlight scholarships available for students and programs, the organization announced. Scheduled for Jan. 18 at 4 p.m. EST, a panel of industry experts will discuss the virtues of industry scholarships from different perspectives. This includes some of the available scholarships for students and programs, their… Continue reading ASE Webinar to Cover Industry Scholarships

Radford Racing School, Petersen Museum Partner for Petersen to Scottsdale Rally

Radford Racing School and the Petersen Automotive Museum have entered into a collaboration to host the 2023 Petersen to Scottdale Rally from Jan. 26-30, the organizations announced. Following a ride from the Petersen Automotive Museum in Los Angeles, rally participants will participate in an on-track experience at the Radford Racing School in Chandler, Arizona. The… Continue reading Radford Racing School, Petersen Museum Partner for Petersen to Scottsdale Rally

NTSB Chair Raises EV Safety Concerns

General Motors Hummer EV

U.S. National Transportation Safety Board Chair Jennifer Homendy raised concerns about the increased risk of severe injury and death from heavier electric vehicles on U.S. roads, according to a Reuters report. Citing the heavier weight of electric vehicles, including the GMC Hummer EV and the Ford F-150 Lightning EV, Homendy expressed concern for the increased… Continue reading NTSB Chair Raises EV Safety Concerns

MAP Services Adds 25 Brands to Client Portfolio

MAP Services has added 9 new clients with 25 brands in the automotive aftermarket and power sports markets to its client portfolio, the company announced. “2023 is going to bring our clients new features not available from other MAP providers, and we’re looking forward to rolling these new features out to all our clients,” said… Continue reading MAP Services Adds 25 Brands to Client Portfolio

SYLVANIA Launches ‘Eye Exam’ for Cars

SYLVANIA has unveiled its new campaign “EYECARE by SYLVANIA,” which incorporates elements of a standard eye exam, the company announced. The “EYECARE by SYLVANIA” campaign, a unique pop-up experience mimicking an eye exam was created to showcase how headlights, just like your eyes, benefit from routine care. Taking place at the Speed Vegas dirt track… Continue reading SYLVANIA Launches ‘Eye Exam’ for Cars

AWE Named Official Partner of Tread Lightly!

Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, has named AWE Tuning as an Official Partner, the company announced. As an Official Partner of Tread Lightly!, AWE will support Tread Lightly!’s mission to protect off-road trail access and public lands through stewardship projects and responsible recreation education,… Continue reading AWE Named Official Partner of Tread Lightly!

Firestone Revives Airide Brand

Firestone Industrial Products Company, a subsidiary of Bridgestone Americas, is reviving the Firestone Airide brand for its air spring business, the company announced. According to Firestone, Airide was the first air spring product in the marketplace, patented in 1938, and has been a leader and innovator in the space for more than 80 years. Today,… Continue reading Firestone Revives Airide Brand

Viper to Present Remote Start Install Skills Challenge at MasterTech Expo

Viper Remote Start & Security, a VOXX-DEI company, has partnered with Mobile Solutions to bring the 2023 MasterTech Security Challenge skills competition to the MasterTech Expo, the company announced. Scheduled for March 5-8 in Mesa, Arizona, the MasterTech Expo offers professional education, peer-to-peer networking and a showcase of exhibitors for automotive fabricators, trimmers, designers, 12-volt… Continue reading Viper to Present Remote Start Install Skills Challenge at MasterTech Expo