Hot Shot’s Secret Expands NTPA Sponsorship

Hot Shot’s Secret is expanding its National Tractor Pullers Association (NTPA) Championship Pulling Series sponsorship for 2023, the company announced. The expanded partnership establishes a six-event bonus series and point fund titled the Hot Shot’s Secret Challenge. This points challenge will provide a payout in excess of $30,000 to the top three-point earners per division.… Continue reading Hot Shot’s Secret Expands NTPA Sponsorship

The Importance of Visual Communication

Amid shrinking attention spans, visual communication is quickly becoming the most impactful way to communicate, a new survey from Canva says. According to the online design platform, global business leaders are showing a strong preference for using visuals, over text and audio, in any work situation, and nearly all agree that visual methods increase efficiency,… Continue reading The Importance of Visual Communication

SEMA California Rally Offers Chance to Lobby for Aftermarket

SEMA is inviting all SEMA-member companies based in California to register for its SEMA California Rally, the organization announced. The event, scheduled for June 8 in Sacramento, will provide an opportunity for SEMA-member companies to advocate on behalf of the automotive aftermarket industry with key lawmakers, the organization said. The rally will cover issues impacting… Continue reading SEMA California Rally Offers Chance to Lobby for Aftermarket

Radical Motorsport Updates Entry-Level SR1

Radical Motorsport has implemented a set of updates to its entry-level car, the SR1, company announced. The updates follow the introduction of the XXR SR3 and SR10 models. The new SR1 will be aligned with both under the XXR banner, the company said. Since the model’s inception in 2012, the SR1 has been presented as… Continue reading Radical Motorsport Updates Entry-Level SR1

Art Exhibit Opens at Mullin Automotive Museum

The Mullin Automotive Museum has opened its newest art exhibition highlighting the works of visual artist Keith Collins, the museum announced. Collins, whose work explores the automotive realm, portraiture, music, sports and abstract genres, is showcasing 20 art pieces influenced by the Mullin Automotive Museum collection. Titled “ArTexture,” the exhibit spotlights fine art tapestries, paintings… Continue reading Art Exhibit Opens at Mullin Automotive Museum

AAPEX 2023 Registration Opens May 1

Registration for AAPEX 2023 opens May 1, event organizers announced. Scheduled for Oct. 31 through Nov. 2 in Las Vegas, Nevada, AAPEX 2023 attendees can expect to see new products, technologies and innovations in more than 4,000 booths and representing approximately 1,200 product categories, show organizers said. Attendees also can connect with manufacturers and suppliers,… Continue reading AAPEX 2023 Registration Opens May 1

Tint World Adds New Texas Location

Tint World Automotive Styling Centers has opened a new location in Buda, Texas, the company announced. Tint World Buda, owned by military veteran Jason Gerstenhaber, will serve the South Austin-San Marcos metropolitan area with automotive aftermarket performance and style accessories and services, the company said. “Buda is one of the Austin-area’s fastest growing suburbs, and… Continue reading Tint World Adds New Texas Location

Electrify Expo Previews 2023 Event Series

Electrify Expo has offered a preview for its 2023 event series as the all-electric exposition prepares for this year’s tour, organizers announced. According to Electrify Expo officials, the event’s exhibitor count will see an increase in 2023. Exhibitors include established manufacturers like Chrysler, Ford, Lexus, Toyota and Kia, as well as newer brands like Polestar… Continue reading Electrify Expo Previews 2023 Event Series

Sunrise National Distributors Joins AAM Group

Sunrise National Distributors, a Michigan-based distributor of aftermarket truck accessories, has joined the AAM Group, the organizations announced. Celebrating its 40th anniversary this year, Sunrise brings another operation to the group and a presence in the Michigan market — a previously underrepresented territory for AAM, the organization said. For its part, Sunrise gains access to… Continue reading Sunrise National Distributors Joins AAM Group

Martin & Company Named Agency of Record for D&C Designs

Martin & Company has been named Agency of Record for D&C Designs, the company announced. In 2014, two Brothers Danny and Chris Wehunt founded D&C Designs and offer a selection of Jeep and off-road lighting products. “Martin & Company is one of just a few agencies specializing in the specialty aftermarket,” said D&C Designs President… Continue reading Martin & Company Named Agency of Record for D&C Designs

Survey: Consumer EV Interest Continues to Grow

The electric vehicle (EV) market in the U.S. is continuing to grow, according to new data from Hankook Tire’s Gauge Index. The latest installment of Hankook’s consumer survey found 21% of Americans currently own or lease a hybrid or EV, up from 17% in 2022, and another 34% plan to in the future. Hankook also… Continue reading Survey: Consumer EV Interest Continues to Grow

BorgWarner Engineering Director Receives Women MAKE Award

Carol Cai, an engineering director at BorgWarner, was honored as a 2023 Women MAKE Award recipient for her contributions to the manufacturing industry, the company announced. The Women MAKE Awards, formerly known as the STEP Ahead Awards, recognize women in science, technology, engineering and production careers who exemplify leadership within their companies. Cai joins the… Continue reading BorgWarner Engineering Director Receives Women MAKE Award

New Study Examines Cost of EV Road Trips

A new study by Upgraded Points sets gas cars against electric vehicles to see which vehicle is more economical on five American road trips, the travel company announced. Examining the time and fuel costs along iconic trails like Route 66 and California 1, the study offered a variety of insights while investigating the question: is… Continue reading New Study Examines Cost of EV Road Trips

Quadratec to Celebrate Jeeps & Java Anniversary

Quadratec is celebrating the 10th Anniversary of its Jeeps and Java events with a Jeep meet at its Pennsylvania headquarters, the parts retailer announced. The event will recognize the 10th anniversary of the first Jeeps and Java event and be open to all Jeep enthusiasts. Scheduled for April 30, the meetup will feature coffee, donuts… Continue reading Quadratec to Celebrate Jeeps & Java Anniversary

Deadline Approaching for 2023 PRI Show Education Series Applications

PRI is seeking proposals for its 2023 PRI Show education series before the application deadline on April 30, the organization announced. Possible topics of interest include sponsorships, hiring and employee management, branding, content creation, youth engagement, small business operations, advertising/promotions, traditional and digital marketing, sales strategies, technical content and EV performance. Click here for more… Continue reading Deadline Approaching for 2023 PRI Show Education Series Applications