A devastating car accident. A rare blood type. Courtney Leigh Pahlke found her life put on hold when she was rear-ended by a car traveling 55 miles per hour in 2016. She suffered severe injuries to her neck and back, taking two years to recover, much of it spent on bedrest. “During that time, I… Continue reading Shop Partner Has Fiction in Her Blood
Category: Features
The latest feature articles about the automotive aftermarket from THE SHOP.
Daydreaming About NITEMARE
ROUSH Performance said its 2019 ROUSH NITEMARE F-150 4×4 is now the quickest production truck ever produced, based on comparison to zero-to-60 mph production vehicle test data published by leading U.S. automotive magazines as of June 2019. Two configurations of ROUSH Performance NITEMARE 4X4 trucks were tested by a team of automotive industry experts- including… Continue reading Daydreaming About NITEMARE
Installing Westin’s WJ2 Rear Bumper with Tire Carrier
Westin Automotive is a busy company. The off-road brand’s marketing schedule-which includes traveling to more than 60 car shows, industry events, trail runs, and treks through the desert and off the beaten path-means the company’s YouTube page is constantly being updated with fresh content. One of Westin’s most recent videos showcases the install of its… Continue reading Installing Westin’s WJ2 Rear Bumper with Tire Carrier
Winning With Winches
A winch can be an essential tool to help a truck or SUV owner get unstuck when venturing off the pavement. Whether it’s mired in mud, stuck in snow or sand, or simply slipping off the trail, an electric truck winch can be the difference between a 4WD vehicle owner getting out on their own,… Continue reading Winning With Winches
Are Video Games the Future of Racing?
The second season of World’s Fastest Gamer is set to bring together ten of the fastest esports racers on the planet to battle it out to win a year of real-life track racing at some of the world’s most iconic circuits. The winner will become a professional driver and race Aston Martins with R-Motorsport at… Continue reading Are Video Games the Future of Racing?
Business Interruption Insurance Primer
Diesel Day Dreams, based in Northglenn, Colorado, was teetering on the edge late in 2018. An arsonist left a path of destruction at the shop and at a handful of other businesses in the area. “I thought that was it for Diesel Day Dreams. That’s a scary proposition when you’ve worked so hard your whole… Continue reading Business Interruption Insurance Primer
How to Negotiate a Better Lease
EDITOR’S NOTE: This article was originally printed in THE SHOP magazine’s July issue. Pick up the upcoming August issue for more business-driven content. It’s time for your lease renewal. Are you ready to negotiate? If you’re like many retailers your answer is No. But a lack of preparation can be costly. Rent is typically a retailer’s… Continue reading How to Negotiate a Better Lease
Top Restylers Perfetti and Poulson Take Reins of PRO Council
Dino Perfetti and Josh Poulson are now the chair and chair elect, respectively, of SEMA’s Professional Restylers Organization (PRO) Council, effective July 1. Perfetti is the sales manager of Automotive Concepts in Minneapolis, and Poulson owns Auto Additions in Columbus, Ohio. Perfetti and Automotive Concepts’ owner John Prosser were recognized as the PRO Council Restyler… Continue reading Top Restylers Perfetti and Poulson Take Reins of PRO Council
Extraordinary Life & Times of Lee Iacocca
Famed automotive mogul Lee Iacocca passed away July 2 in his Bel Air, California home at the age of 94. The news was met with an outpouring of reaction and memories shared by automotive figures, friends and former colleagues. “Lee Iacocca was truly bigger than life and he left an indelible mark on Ford, the… Continue reading Extraordinary Life & Times of Lee Iacocca
T-REX Grilles: From Concept to Creation
T-REX Grilles, headquartered in Corona California, has released the above video showcasing the manufacturing process of the company’s Laser Torch Series Grille. The video demonstrates the process through the initial computer aided design, material preparation, precision laser cut construction, hand-crafted forming, TIG welding, assembly, and quality control.
Charger SRT Hellcat Gets Wider & Faster
The new 2020 Dodge Charger SRT Hellcat Widebody has a need for speed. The new-look SRT Hellcat, delivering a top speed of 196 mph, is powered by the supercharged 6.2-liter HEMI Hellcat V-8 engine with 707 horsepower, 650 lb.-ft. of torque, and mated to the standard TorqueFlite eight-speed automatic transmission. The new and aggressive widebody… Continue reading Charger SRT Hellcat Gets Wider & Faster
Key Performance Indicators Report – June 2019
*Note from the Editor: Aftermarket shop owners have a lot going on: A lot on their minds, a lot on their plates, a lot of priorities in the shop and at home, and a lot of things-small and large-to worry about. THE SHOP magazine was created as a tool to help shop owners manage their… Continue reading Key Performance Indicators Report – June 2019
What It’s Like to Race Pikes Peak
Toyo Tires has released a video starring veteran racer Randy Pobst, who talks about driving the 2020 Dodge Charger SRT Hellcat Widebody Concept in the Pikes Peak International Hill Climb.
Ford Hungry for Slice of Custom Off-Road Pie
The 2020 F-Series Super Duty will feature an option for the new Tremor Off-Road Package. Tremor pushes the boundaries of Super Duty off-road capability with new hardware and tech to handle rough terrain, according to Ford. “A growing number of Super Duty customers use their trucks for more than work. They’re fishing, camping and towing… Continue reading Ford Hungry for Slice of Custom Off-Road Pie
BMW Arms Shop Technicians with Smart Glasses
Donning a pair of the glasses allows service center technicians to connect with BMW engineers and collaboratively resolve issues…