During the inaugural campaign, several events for both series will be held in conjunction with an already established World of Outlaws Sprint Car or Late Model race…
Author: THE SHOP Staff
Prefix Corporation Purchases 25-Acre Campus for Expansion
The purchase will allow Prefix to combine all three of its current Rochester Hills locations into one facility…
Metra Electronics Announces Passing of Founder
Metra Electronics announced that its founder, Michael M. Somma, recently passed away…
Lime Rock Park to Host New GridLife Festival
The Circuit Legends motorsports festival will celebrate the automotive culture of the mid-1980s through the mid-2000s…
Jeep Extends Availability of Tuscadero Paint
Jeep has received nearly 30,000 orders for the special-edition color since ordering opened in August…
SEMA 2021: AVS (Auto Ventshade)
Billy Bibb introduces the new AVS Aeroskin LightShield PRO, a flush-mount hood protector with enhanced light bar…
SEMA 2021: BAK Industries
Chris Fleeman shows off the features of the new, smooth Revolver X4S low-profile tonneau cover with matte black finish…
SEMA 2021: Covercraft Industries
Use the Covercraft Dealer Portal to check out the new Carhartt Super Dux line of strong, durable CORDURA seat cover fabrics…
SEMA 2021: Elevate Rack System by Truck Hero
Discover the two-part Elevate Rack System for truck beds: Elevate FS & CS Racks, which telescope from 18-inch to 28-inch, and Elevate TS Rails with their t-slot channel system…
SEMA 2021: Flaming River Industries
See a new Electric Steering Column with integrated EPAS (Electronic Power Assisted Steering) system for C3 Corvettes & the VDOG Variable Angle Gear.
SEMA 2021: Grundy Insurance
Mike Victorino of Grundy Insurance invites restoration professionals to learn more about protecting their shops & vehicles through the Grundy Insurance R&B Program…
SEMA 2021: Hellwig Suspension Products
New introductions include front & rear sway bars, Pro Series helper springs, & related load & sway products for late-model trucks & SUVs…
2021 SEMA Show: Husky Liners
Husky Liners’ Jillian Kish introduces the WeatherBeater floor mats, now available for the Ford Bronco as well as 2022 applications. Using the company’s FormFit Design and FormFit Edge technology, each mat is uniquely contoured to a specific make and model.
2021 SEMA Show: Hypertech
Chris Fairless of Hypertech introduces the new plug-in PowerStay system for Fords, Chevys and Chryslers that disables Stop/Start and V-4/V-8 power modes; Spectrum tuning products that optimize a vehicle’s power curve; Spectrum calibration products that maintain speedometer accuracy after gear changes; and the ReAct throttle optimization product that is completely customizable. The company also offers a line of powersports tuning upgrades…
SEMA 2021: Lippert/CURT
Meet the LUVERNE Impact shock-absorbing steel bumper, the CURT PowerRide 30K 5th wheel hitch, Ranch Hand Midnight bumpers & the MultiPro/Multi-Flex tailgate sensor…