Kahn Media has been awarded two Gold MUSE Creative Awards in the Video-Automotive and the Social Media-Storytelling categories for its work on the “Roush RAM: Built for Every Road” launch video and “The Quail x Sally Carrera: A Historic Route 66 Reveal” social media campaign, company officials announced in a press release.
The MUSE Creative Awards recognize innovation and craft across advertising, digital media, design and public relations. Evaluated by an international panel of industry leaders, the competition honors agencies and creators who push creative boundaries and deliver measurable strategic impact. Entrants from around the globe submit their work to be judged on originality, technical execution and narrative strength.
Roush Ram Launch Video Drives Record Leads
For the launch of the new Roush Ram performance truck, Kahn Media was tasked with leading the creative strategy for a launch video from concept through final production. Given rare end-to-end creative freedom, the agency crafted a cinematic, action-first visual narrative highlighting the truck’s dual identity of rugged capability and daily versatility.
Despite major logistical hurdles, including securing a new primary location just days before shooting and a two-week production split, Kahn Media reengineered storyboards on the fly to deliver a seamless final product, the release noted. The video generated over 254,000 views, 37 earned media placements and drove more qualified leads at launch than any other vehicle launch in Roush’s history.
Sally Carrera Reveal Goes Viral at The Quail
To announce the appearance of Pixar’s iconic Sally Carrera from the popular “Cars” franchise at The Quail, A Motorsports Gathering during Monterey Car Week, Kahn Media developed a high-impact social media reveal celebrating the 100th anniversary of Route 66.
Directing a multi-city remote production to capture the real-life Sally Carrera vehicle at the Porsche Cars North America facility in Chicago, Kahn Media’s post-production team combined generative AI with traditional visual effects, multi-layer compositing and After Effects animation under strict IP guidelines from Pixar and The Quail, the company said. The resulting Reel went viral, drawing praise across social channels, including from Porsche USA’s official account, and achieving widespread organic shares across the automotive ecosystem.
“Winning two Gold MUSE Creative Awards is a testament to our team’s ability to combine high-level creative vision with complex production execution,” said Dan Kahn, CEO and founder of Kahn Media. “Whether navigating strict studio IP guidelines with Pixar or pivoting mid-production on a major vehicle launch, our team continually pushes the boundaries of automotive storytelling. It is an honor to have their dedication and artistry recognized on a global stage.”
Kahn Media’s Recent Industry Recognition
The agency also recently earned a Silver MUSE Creative Award and a Platinum Hermes Creative Award for its comprehensive rebranding of Malco Automotive, as well as two additional Hermes Creative Awards for its collaborative social media coverage of The Quail, A Motorsports Gathering and an industry-leading white paper. Kahn Media also received a Stevie American Business Award for its extensive, data-driven email marketing campaign for Heidts.