Holley Performance Brands announced it will be showcasing the latest performance solutions from its portfolio of brands at SEMA 2025. Each of Holley’s consumer product verticals—Domestic Muscle, Modern Truck & Off-Road, Euro & Import and Safety & Racing—will be represented through new product walkthroughs, showcase builds and on-site experts, company officials stated in a press release.
“Driving innovation and transformation is a journey, and our team is constantly evolving and expanding how and where we serve enthusiasts,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “We are reaching more people as we continue our work to become the global leader in aftermarket automotive performance solutions. There is an incredible wealth of knowledge and passion within our team that fuels our daily momentum, and we’re excited to share more of our story at SEMA this year.”
Inside Holley’s Booth at SEMA 2025
Holley Performance Brands will be located in Central Hall (Booth #22463). The booth will feature unique builds, product demonstrations, direct engagement with influencers and access to subject matter experts, offering a 360-degree view of the brands and innovations that define today’s Holley, noted the release.
Domestic Muscle
At SEMA 2025, attendees can experience the brand’s expanded EFI ecosystem, now bundled with the HyperSpark ignition system, offering a complete, enthusiast-ready solution. A 1995 fourth-gen Camaro build anchors the display to demonstrate how Holley’s full suite of products can empower enthusiasts to reimagine their own products with modern power, precision and style, the company said.
Modern Truck & Off-Road
Holley’s Modern Truck & Off-Road vertical offers turnkey Performance Packages. At the center of Holley’s SEMA display is a 2026 Callaway Silverado Super Charged 1500 build, spotlighting Holley’s partnership with the brand and showcasing elevated, all-in-one solutions designed to meet the needs of enthusiasts across a range of budgets and platforms.
Euro & Import
APR will debut an expanded APR Ultralink for simple at-home tuning, and three stages of upgraded Performance Packages supporting top vehicle platforms, while Dinan packages and content will also be on display. A 2024 Audi RS3 will showcase all product categories available in the Euro & Import catalog.
Safety & Racing
Holley’s Safety & Racing vertical will spotlight what’s next in motorsports innovation with 2025 product launches. This vertical will also offer a sneak peek at what’s coming to the PRI Show in December.
Over Five Decades at SEMA
For more than 50 years, Holley Performance Brands has been a part of the SEMA Show. The company says this longstanding presence underscores its commitment to the automotive aftermarket and its passion for being deeply immersed in this industry through forward-thinking, culture-defining product innovation.