Pete Peterson, CEO of Dealers United, breaks down the steps toward effective digital marketing, from your website to Google and social media, all with the goal of building business and expanding your reach. For a free evaluation, visit the link for the audit, click “File”, and then scroll down to “Download.” A sample filled-out form… Continue reading Ep. 5 – How to Grow Your Aftermarket Business with Digital Marketing
Category: Podcast
In Gear with THE SHOP is a podcast series covering an array of topics in the automotive aftermarket. It features shop owners and other industry personalities who share their experiences, ideas and tips to help successfully navigate our ever-evolving industry. Have an idea, a tip, or a question you’d like to see answered? Email our associate editor, A.J. Hecht, at ahecht@cahabamedia.com.
Ep. 4 – Restoring Vehicles and Managing Customer Expectations
Marc Sharp, owner of Sharpy’s Rod & Custom, joins us in studio to discuss the nuances of rebuilding and restoring vehicles. He also delves into managing customer expectations when it comes to the timing on completing jobs and warranties.
Ep. 3 – Shop vs. Shop: Debating Business Growth Strategies
Josh Poulson, principal of Auto Additions, Columbus, Ohio, and Jared Cohen, CEO of Auto Action Group in New York and New Jersey, debate business growth strategies. One’s a little bit country; the other is a little bit rock n’ roll. Listen to find out which is which, and which strategies fit your business best.
Ep. 2 – Trends Affecting the Automotive Aftermarket with Jhan Dolphin
Jhan Dolphin discusses some of the cutting-edge work being done at Prefix, a company that builds concept vehicles among other high-end services. We also discuss ways you can work on your business to help ensure future growth.
Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan
The premiere episode of In Gear with THE SHOP features Theresa Contreras and Sara Morosan, sisters who run LGE-CTS Motorsports, a full-service truck and off-road shop in San Dimas, California. Find out about the processes they’ve put together to elevate their brand, streamline production, and make their super-busy schedules manageable. They also discuss how their… Continue reading Ep. 1 – Talking Style Guides with Theresa Contreras and Sara Morosan