WD-40 Brand is teaming up with viral automotive content creator Throtl to reimagine a race car legend: the Ford GT. Announced on Throtl’s YouTube channel, the project will roll out in a five-part series documenting the transformation of a wrecked 2005 Ford GT into a custom-built supercar, set to debut at WD-40 Brand’s SEMA 2025 booth.
As a nod to one of the most treasured race cars in motorsport history, the collaboration brings together two iconic brands in American automotive culture—the Ford GT and WD-40 Brand, company officials stated in a press release. Throtl will transform a wrecked 2005 Ford GT from a bare chassis into a race car designed to inspire the next generation of automotive enthusiasts, using WD-40 Brand solutions to tackle challenges along the way.
“Transforming a completely wrecked Ford GT with no manual and no roadmap has been one of the most challenging projects we’ve ever taken on,” said Evan Beckerman, co-founder of Throtl Inc. “This build is a tribute to the fans who have supported us from the beginning. We’re documenting every step and bringing them along as we honor the Ford GT’s legacy, with a modern race car spin we know they’ll love. Partnering with WD-40 Brand has made it possible to push the build even further, giving us an opportunity to show fans how the right tools and products can take a project to the next level.”
WD-40 Brand & Throtl’s 3-Year Partnership
The Ford GT build represents the most ambitious collaboration yet between WD-40 Brand and Throtl, building on three years of partnership, including product demonstrations, transforming fans’ cars on Throtl’s “Dream Build” YouTube series, and bringing San Diego’s automotive community together at biannual Cars and Coffee gatherings, noted the release.
“This Ford GT build is WD-40 Brand’s first custom car build with an influencer partner,” said Erin Bala, vice president of U.S. marketing and Americas innovation at WD-40 Company. “Partnering with Throtl allows us to combine their hands-on expertise with our heritage of repairing and restoring. Bringing this American classic back to life, from a wrecked shell to a show-stopping supercar debuting at SEMA and participating in races across the U.S., embodies what WD-40 Brand is all about.”
You can follow the Ford GT’s progress on Throtl’s YouTube channel and @throtl on Instagram.