Turbo Wholesale Tires LLC, owner of the Lexani, Lionhart and Rolling Big Power (RBP) tire brands, has announced a brand partnership with Arman Tsarukyan, the number one contender in the UFC’s lightweight division.
“Endorsing Rolling Big Power was a natural choice,” said Tsarukyan. “RBP is the choice for those looking to make their way to the top. I can identify with that. So, believing in and promoting what they are trying to do is easy.”
Tsarukyan is Rolling Big Power’s first brand ambassador and adds enhanced consumer recognition and appeal to a brand that is already experiencing year-over-year growth, the company stated in a press release.
”We are very excited to have Arman Tsarukyan in the Rolling Big Power camp,” said Paul Sepetjian, head of private brands for Turbo. “Our customers know that increasing brand prestige matters. And that’s where having Arman fighting for RBP will make an overwhelming difference.”
Tsarukyan joined the UFC in April 2019 and has experienced a breakout in the last 12 months, defeating Charles Oliviera and Beniel Dariush, two of the top five contenders in the lightweight division.
The recent victories propelled Tsarukyan to the number one contender position in the division and guaranteed him a shot at becoming the UFC Lightweight Champion of the world. He has a professional MMA record of 22 wins and 3 losses.
The RBP X Tsarukyan partnership will include promotional appearances, print and social media campaigns, and a joint apparel line designed to generate greater awareness for the Rolling Big Power brand.
