SEMA Names 2026 New Product Award Winners in 15 Categories

The 2026 SEMA Show New Product Awards honor 45 aftermarket products, offering a preview of the trends shaping customization in 2027…

The Specialty Equipment Market Association (SEMA) has announced the winners of its 2026 SEMA Show New Product Awards. The awards recognize outstanding new aftermarket products being brought to market and featured in the New Products Showcase in Lower South Hall, Booth #41271, SEMA officials said in a press release.

More than 1,300 products competed for top honors across 15 New Products Showcase categories. Judges selected one winner and two runners-up in each category.

“The SEMA Show New Product Awards celebrate the ingenuity driving the automotive aftermarket forward,” said SEMA CEO Mike Spagnola. “This year’s honorees demonstrate how our industry continues to anticipate customer needs and turn bold ideas into market-ready products.”

Entries were evaluated on innovation, manufacturing quality, consumer appeal, marketability and technical achievement. Together, the honorees offer insight into the emerging technologies, consumer demands and trends expected to influence vehicle customization, performance and personalization in 2027, the release noted.

The New Product Award Honorees are:

Car Care & Protection Product

Collision Repair & Refinish Product

Emerging Technology Product

Engineered New Product

Exterior Accessory Product

Interior Accessory Product

Package Design & Display Product

Performance – Racing Product

Performance – Street Product

Powersports | SxS | Lifestyle Product

Street Rod & Custom Car Product

Tire & Related Product

Tools & Equipment Product

Truck & Off-Road Product

Wheel & Related Product

SEMA Show attendees can see all the New Product Award winners—and thousands of additional products debuting in the aftermarket—all week in the New Products Showcase. Located in Lower South Hall, the showcase is a central destination for discovering new specialty-equipment products and technologies.

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