SEMA 2025 New Product Award Winners Announced

The awards recognize breakthrough products setting the standard for innovation in the aftermarket industry…

SEMA revealed its New Products Award winners during the 2025 SEMA Show Kickoff Breakfast, recognizing the most innovative and cutting-edge advancements shaping the automotive aftermarket, event officials stated in a press release.

More than 1,300 products vied for top honors across 15 New Products Showcase categories, each evaluated for its breakthrough engineering and business potential. These standout products represent the technologies and trends that will revolutionize performance, personalization and automotive customization in 2026, noted the release.

The New Product Award Winners

Best Car Care & Protection Product

Best Collision Repair & Refinish Product

Best Emerging Technology Product

Best Engineered New Product

Best Exterior Accessory Product

Best Interior Accessory Product

Best Package Design & Display Product

Best Performance – Racing Product

Best Performance – Street Product

Best Powersports & Utility Vehicle Product

Best Street Rod & Custom Car Product

Winner Best Street Rod & Custom Car Product: BluePrint Engines GM LS Compatible 376-ci engine and ZF-8-speed automatic transmission.

Best Tire & Related Product

Best Tools & Equipment Product

Best Truck & Off-Road Product

Best Wheel & Related Product

The New Product Showcase Booth

All the New Product Award winners and thousands more of the latest products are on display in the New Products Showcase. Located in South Hall, the Showcase is the most popular exhibit at the show and the epicenter of innovation in the specialty-equipment industry, officials said.

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