SeaVees announced the official launch of a new limited-edition sneaker collaboration with BFGoodrich Tires in honor of the brand’s 60th anniversary. The Founder’s Edition Yacht Shoe marks a historic reunion: the first time SeaVees and BFGoodrich have teamed up since the tire company originally founded the shoe brand in 1964, stated company officials in a press release.
Launched in 1964 by BFGoodrich, SeaVees pioneered casual footwear before being acquired by Converse and shut down in 1971 following a U.S. Justice Department complaint of a sneaker market monopoly. The brand faded into obscurity for nearly 40 years until designer Steven Tiller discovered a pair in a secondhand shop in Tokyo, acquired the rights in 2007, and set out to restore SeaVees to its former glory, noted the press release.
SeaVees’ 60th Anniversary & 20 Years Since Its Rediscovery
The Founder’s Edition Yacht Shoe is a tribute to the original 1964 design. It blends vintage details like aluminum eyelets and hand-distressed foxing with modern updates such as recycled tire rubber insoles. Each pair comes in retro-inspired packaging with commemorative shoe bags, vintage artwork, and a replica “Congratulations” card found in original boxes.
“The Founder’s Edition isn’t just a shoe—it’s a reflection of the past and a true labor of love, meticulously designed to honor the origin of SeaVees. Every stitch, material and process was chosen with reverence for the past, then bringing it into the modern age. Our partnership with BFGoodrich was an opportunity to bring back the original Yacht Shoe with modern updates that ensure it lasts for years to come,” says Steven Tiller, founder and CEO of SeaVees.
“It’s exciting to see the rebirth of SeaVees shoes for the brand’s 60th anniversary,” said Rohena Dua, licensing director for Michelin Lifestyle Americas. “Steven Tiller has meticulously re-created the Founder’s Edition Yacht Shoe with footwear enthusiasts in mind, and BFGoodrich is proud to continue its legacy in sneakers.”