Rotary Solutions—part of Vehicle Service Group (VSG), a Dover company—announced that it will showcase the company’s 100-year legacy of “Serving the Shop” by launching all-new wheel service equipment at the 2025 SEMA Show in Las Vegas, Nevada, from Nov. 4-7. Rotary will be located at booth #36027 (Upper South Hall), where it will display new vehicle service and diagnostic solutions for the automotive repair aftermarket.
“Repair shops are dealing with uncertainty that comes from prices, quality and delivery that can change daily, all of which negatively affect productivity and revenue in the shop,” said Jim Jacoby, VP, sales & marketing with Rotary Solutions. “We’re here to help navigate these challenges with the experience, expertise and Madison, Indiana-based manufacturing capabilities that are part of the Rotary Solutions’ brand promise. We’re supporting automotive shops of all sizes across the industry with comprehensive lines of vehicle repair equipment and diagnostic tools designed to help shops service more vehicles and drive more revenue.”
Rotary Solutions Looking to the Future
Among the new vehicle service equipment that Rotary plans to showcase is the R1075 Tower Aligner with the new XA14 scissor alignment lift.
“At this year’s SEMA Show, we’re continuing to honor our past 100 years with the tools and support that have helped shops find success,” Jacoby said. “But we’re also looking to the future by being the single source for world-class shop equipment solutions for the next generation of vehicles. Our industry-leading distribution and service network and American manufacturing eliminate barriers and uncertainty for customers while reinforcing our continued commitment to Serving the Shop.”
Rotary Solutions says its booth at SEMA will be packed with an array of wheel service tools, A/C machines, collision diagnostics systems and vehicle lifts. For more information on Rotary and what’s in store for the company in Q4 after SEMA, visit rotarysolutions.com/2025-sema.