Road to SEMA To Capture 11 Car Builders on Their Journeys to the SEMA Show

Automotive content creators are embarking on long-distance road trips to debut their custom vehicles at the 2025 SEMA Show & inviting viewers along for the ride…

Automotive content creators are on a mission to show the world that the car community is for everyone, SEMA Show organizers stated in a press release. Through Road to SEMA, 11 car builders will document their multi-state and cross-country journeys to showcase their vehicles at the 2025 SEMA Show. Social media audiences can follow along as the drivers share their unique stories, relatable challenges and inspiring triumphs along the way, noted the release.

As content creators take on a growing role in the automotive world, Road to SEMA celebrates their influence and connection to the industry. Traveling hundreds of miles from small-town garages, desert highways, and even across the Atlantic Ocean, their content will serve as a bridge where viewers can connect with car culture—and the SEMA Show—in fresh, authentic ways, officials said.

“The SEMA Show showcases thousands of vehicles each year, but it’s the stories behind those vehicles that truly inspire,” said RJ de Vera, SEMA vice president of marketing. “By supporting initiatives like Road to SEMA, we’re celebrating the courage of creators who aren’t driven by trends but defining what’s next and showing the world what’s possible.”

The Road to SEMA Showcase Will Inspire & Motivate

Each creator’s journey will culminate with their arrival at the SEMA Show, taking place Nov. 4-7 in Las Vegas, Nevada. Each build will be featured in the Road to SEMA Showcase, located in Central Hall, booth #21651. Here, SEMA says that show attendees will not only be inspired but also reminded that anyone can make their mark in the automotive world.

“Road to SEMA offers an authentic view on the everyday people that have a passion for this industry,” said Road to SEMA participant Steven Nadaskai. “Our goal is to show that everyone has a place in the automotive community—no matter your background or level of experience.”

Road to SEMA Participants

Driver: Don Abenante, @donabenante

Drivers: Ashley Cooley, @_rustic_beauty; Christina Lardie, @christinalardie; Audrey LeMay, @audreysquadries; Riley Schlick, @rileysrebuilds; Annie Van Orman, @annies_vw

Driver: Brad Eldershaw, @backfire.brad

Driver: Corey England, @corezlark

Driver: Louis Hadfield, @haddzy

Driver: Jack Thorton, @jackbuildsit

Driver: Steven Nadaski, @typicalstevenn

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