The Piston Foundation announced a new partnership with Petrolicious, a premier video platform for classic car enthusiasts, and its parent company duPont Registry Group, based in Miami.
The partnership includes coordination of promotional efforts to help grow awareness of The Piston Foundation’s scholarship program among the Petrolicious audience and membership. In return, The Piston Foundation, through its media resources, will continue its efforts to recognize the charitable work of Petrolicious and the duPont Registry Group in the car community.
“I’m excited to welcome Petrolicious as our newest Piston Community Partner,” said Jeff Mason, president and COO of The Piston Foundation. “Petrolicious is all about the passion for collector cars. We look forward to being a part of the Petrolicious community and working together to raise funds for the Piston scholarship program, which supports education, training, and job opportunities for the next generation.”
“We’re thrilled – at Petrolicious and its parent company duPont Registry Group – to start this journey with The Piston Foundation,” said Eric Gilbert, head of special projects, duPont Registry Group. “There is a clear alignment between The Piston Foundation and Petrolicious: classic and collectible automobiles are at the center of our activities, not to mention our passion. As a media partner, we are committed to amplify the message of The Piston Foundation.”
“We firmly believe that its mission is essential to grow the industry and, at its simplest level, ensure that classic cars can still function for years to come. This partnership will also unlock multiple content creation opportunities, from feature stories to films, the latter being what Petrolicious is known for,” Gilbert continued.
