Driven, the first cultural media platform for automotive enthusiasts, announced a dedicated channel from Ciro Ciampi, founder and CEO of Petrolheadonism, serial Lamborghini owner and the man who turned the hunt for a stolen Diablo into a must-watch series, company officials stated in a press release.
Ciampi is the embodiment of Driven’s “by car people, for car people” promise, noted the release. His rule is simple: if it has four wheels and burns petrol, he’s interested.
“Petrol fumes? I wish I could bottle it up and use it as an aftershave,” says Ciampi. “This channel is everything Petrolheadonism stands for: the cars, the community, the chaos—now streaming in one place, on a platform that actually gets car culture.”
On the Channel
In the channel’s signature quick-fire interview, Ciampi owns up to a top speed of 188 mph, a first car that was a Volkswagen Beetle, and a most memorable on-camera moment involving an Aventador, an unplanned roadside barbecue and a fire engine.
Asked why he got involved with Driven, the answer is the same reason he started making content in the first place: car culture deserves a home that isn’t squeezed between cat videos and conspiracy theories.
Here’s a quick rundown of what to expect from Ciampi on the Driven channel:
- “Stolen Lamborghini” series: The real-life saga of a stolen Lamborghini Diablo 6.0 VT. The theft, the reward, the lies, the recovery, and the ongoing hunt for the missing parts.
- “Road 2 SEMA” mini-series: Follow the Petrolheadonism team as four outrageous UK builds, led by the Corrado VR6 Clubsport, cross 3,500 miles of America, from New Jersey through Nashville, Memphis, Dallas and Monument Valley to the SEMA Show in Las Vegas, raising funds for Make-A-Wish America along the way.
- Plus, more content coming soon on the platform.
Horsepower With Heart
Ciampi and the Petrolheadonism team are part of the crew raising funds for the Make-A-Wish Foundation, most recently through the trans-USA Road 2 SEMA rally, alongside longstanding support for children’s charities around the globe. The Petrolheadonism channel is available now on Driven, currently in beta on iOS, Android, select Smart TVs and the web.