Overland Experience Part of 2024 SEMA Show

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SEMA announces the Overland Experience is set to return to the Diamond Lot, adjacent to West Hall, during the SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees will see cutting-edge innovations in custom-built vehicles and gear that supports off-grid living, offering a glimpse into the future of adventure travel.

SEMA is committed to educating attendees on the latest aftermarket products and trends, and since its debut in 2019, the Overland Experience has become an attendee favorite,” said Andy Tompkins, trade show director at SEMA. “By transforming the Diamond Lot, we highlight custom vehicles and introduce exciting new features that demonstrate what is coming next in the category.”

Debuting this year, the 2024 onX Offroad Build Challenge will reach its thrilling finale at the SEMA Show, where the top builds will be on full display. The onX Offroad Build Challenge shines a spotlight on the creativity of prominent YouTube channels in the off-roading community. The competition boasts an impressive lineup of participants, including Bleeping Jeep, Rudy’s Adventure and Design, Fab Rats, Mischief Maker JKU, Colt Builds It, Trail Mater, Dirtlifestyle, and Robby Layton Nation.

“The SEMA Show is the perfect venue for the culmination of the Build Challenge,” said Ian Johnson of the onX Offroad Build Challenge. “Attendees will get an up-close look at these one-of-a-kind off-road vehicles fresh off a week of tackling some of the most amazing trails in the Southwest.”

OVR Magazine will serve as the official media partner for the Overland Experience. Known for showcasing unique builds from across the country, OVR Magazine celebrates responsible exploration and adventure.

“We’re excited to support the SEMA Overland Experience and provide coverage for SEMA exhibitors showcasing their vehicles in the area,” said Mark Han, co-founder and managing partner of OVR. “We look forward to seeing all the unique builds and demonstrating that overlanding is accessible to everyone, regardless of experience level.”

Highlights of the SEMA Overland Experience:

  • Custom Overlanding Builds: From trucks and SUVs to 4x4s, attendees will see how innovative modifications can turn vehicles into mobile homes ready for any terrain.
  • Innovative Outdoor Gear: Discover the latest overlanding gear, from rooftop tents and solar-powered systems to high-tech kitchen setups and water filtration units.
  • Interactive Exhibits: Engage with industry-leading brands and manufacturers showcasing the latest overlanding products and technologies. 
  • Live Demonstrations: Expert-led demonstrations will cover a wide range of topics, including off-road navigation, vehicle recovery, and wilderness survival. 
  • Truck and Off-Road Builders’ Panel: Connect with shop owners and managers as they discuss current and future trends in the truck and off-road industry during a panel discussion moderated by OVR Magazine’s Sean Holman. (Nov. 5, 11 am-noon, West Hall #W316.)

To learn more about the 2024 SEMA Show or to register, visit www.semashow.com. Registration is $60 for qualified attendees who register by Sept. 27.

By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.