Nokian Tyres recently announced that it will be the Official Sponsor of the 2026 & 2027 IIHF Ice Hockey World Championships.
“Partnering with the 2026 and 2027 IIHF Ice Hockey World Championships is a perfect fit for us. Ice hockey is a sport built for extreme conditions. It demands peak performance on ice where grip, speed and precision define success. Similarly, a tire is engineered to deliver confident control and reliable grip on a road, no matter the weather,” says Tiina Frazer, VP, brand, marketing and communications, Nokian Tyres.
“We’re proud to support an event that brings together millions of passionate hockey fans, whether they’re cheering at the ice rink or following the excitement from their screens. It’s a privilege to be part of the special moments viewers enjoy around the globe, especially as awareness of our heritage as inventor of the winter tire is growing globally,” she adds.
The IIHF Ice Hockey World Championship
The IIHF Ice Hockey World Championship is the world’s largest annual winter sports event, followed by millions of viewers each year, company officials stated in a press release. The 2026 IIHF Ice Hockey World Championship will be held in Switzerland from May 15-31, 2026, where the world’s 16 best national teams will compete for the World Champion’s title in 64 games.
“We are looking forward to our partnership and wish all the teams and players success for the upcoming tournament,” says Frazer.