Road Armor and Meyer Distributing are giving dealers the chance to win a brand-new custom Ford Raptor. The giveaway is a celebration of the truck community and the loyal customers who keep it roaring, company officials stated in a press release.
The Ford Raptor Giveaway is open exclusively to Road Armor dealers who participate through Meyer Distributing. Every qualifying order becomes a ticket for a chance to win. The winner will be chosen live at SEMA Show 2025 at booth #57035 on Wednesday, Nov. 5, 2025, at 12:30 p.m. Road Armor and Meyer Distributing are inviting customers and attendees to gather for the drawing, as one entrant will drive away in the Raptor.
“This giveaway represents our commitment to rewarding loyal customers in a way that’s exciting and meaningful,” said Boyd Richerson, general manager at Road Armor. “The Raptor embodies the same rugged, high-performance DNA that our brand is built on.”
The Custom Ford Raptor Represents Road Armor’s Bold Future
“This campaign is more than a giveaway; it’s a statement about where Road Armor is headed,” said Chris Merbler, marketing and brand manager at Road Armor. “As we step into a new era with our rebrand, the Ford Raptor represents the bold, forward-thinking spirit that defines the future of Road Armor. It’s powerful, iconic and built to lead. Just like the direction we’re taking as a brand.”
“At Road Armor, we see our dealers not just as customers, but as partners in growth,” said Chris Ritter, director of sales, Road Armor. “This Raptor giveaway is our way of rewarding that partnership and making a bold statement with our rebrand. We’re entering this next chapter aligned, energized and committed to shared success.”