Meguiar’s SEMA Show Outdoor Booth To Feature Four Custom Builds

Celebrating 125 years, the company will showcase its 2027 product range alongside the builds, including two public debuts…

Meguiar’s will close out its 125th anniversary with a celebration at the 2026 SEMA Show taking place in Las Vegas from Nov. 3-6. Meguiar’s is hosting numerous activities at Booth # 22357 in Central Hall as well as its outdoor Booth # 80030, company officials said in a press release.

Meguiar’s booth in Central Hall will have limited-edition posters available, and attendees will have a chance to receive a signed poster from one of the following Meguiar’s partners at the times listed below:

Located outside Central Hall, the Meguiar’s outdoor booth will display the company’s 2027 product range, along with giveaways and a collection of four special vehicles: Dustin Williams’ Spoon Honda S2000 turbo, Gary Stell Jr.’s multi-award-winning 1951 Mercury, AR Motorwerkz 992 Porsche GT3 RS and Pierre Chan’s Datsun 240Z twin turbo widebody.

Dustin Williams’ Refreshed Spoon Honda S2000 Turbo Makes Public Debut

Dustin Williams’ 860,000 YouTube fans and social media followers will be familiar with his 2001 S2000, noted the press release. In 2019, Williams built his first real track car, largely inspired by Japanese time attack cars from Spoon Sports. After fitting and dialing in the first upgrades, Williams decided to hunt down his favorite Spoon S-Tai widebody kit via Art of Attack. It included distinctive bumpers, hood, hardtop, rear fenders, elusive quad-tip exhaust and the wing from the original Spoon S2000 race car.

In recognition of Williams’ work, Spoon Sports authenticated the car as an official Spoon S2000, providing a specialized Spoon VIN plate and stamping it directly into the chassis. “It was an incredibly special moment and made a car I love even more meaningful,” Williams recalled.

He continued to race the Honda until 2021, when the engine failed on track. It subsequently sat quietly in his workshop for almost five years until he recently chose to revive it.

Dustin Williams’ Spoon Honda S2000 Turbo.

Starting with a coat of “Silverstone” metallic paint by SOS Customz, it also received a newly built engine from Lozano Performance with a GReddy turbo kit. “The turbo really complements the rest of the build, and after all these years, it feels incredibly special to see the S2000 back together again,” Williams said.

The refreshed Spoon S2000 makes its public debut at SEMA 2026 in the Meguiar’s outdoor booth.

Gary Stell Jr.’s Award-Winning 1951 Mercury Custom

Meguiar’s displayed “Lucille,” the ’51 Mercury Custom owned by Gary Stell Jr. and built by Cambra Speed Shop, at the 25th GoodGuys Del Mar Nationals in April. It was the recipient of the Sam Barris Memorial award and the Grand National Roadster Show Best Full Custom award in 2024 in recognition of the outstanding quality achieved by the builders.

Among its standout features was the roof chop, which allowed Cambra to tilt the B-pillars and fit pivoting rear-quarter windows. The Merc hood was smoothed, handles shaved, trunk lid modified, custom drip rails added, headlights Frenched and a custom grille built before the windshield frame was 3D-printed.

Gary Stell Jr.’s Award-Winning 1951 Mercury Custom.

The flowing lines were accentuated further by countless hours of bodywork and finally painted in PPG “Lucille Gold.”

The body sits on a Roadster Shop REVO chassis with drop front spindles and a Ford 9-inch rear end supported by AccuAir air-ride. Powered rack-and-pinion steering and Wilwood brakes under 18-inch custom EVOD wheels and BFGoodrich tires by Coker keep it on the straight ’n narrow.

Under the hood is a 460-hp, 420 pound-foot torque Gen 3 Ford Racing Coyote crate engine with a Cambra Speed Shop intake manifold, valve covers, Holley ECU, plus custom stainless steel exhaust headers and system.

The interior features a custom Cambra dash with Classic Instruments gauges while Elegance Auto Interiors stitched the Madrid Pearl White leather over ’65 Ford Thunderbird seats and the center console. Butterscotch wool carpet, stainless steel interior trim and an EVOD steering wheel complete the interior pieces.

AR Motorwerkz Porsche 911 GT3 RS Makes Global Debut

Making its global debut in the Meguiar’s SEMA outdoor booth is a first-of-its-kind 2025 Porsche 911 GT3 RS from AR Motorwerkz.

The “Arctic Grey” 992 will wear the first example of the new Jon Sibal-designed dry carbon fiber Concourse aero package from Japan. The builder was keen to point out that their intention was not to alter the character of the 911, but to elevate its presence through carefully selected components, exceptional craftsmanship and their own interpretation of the design, Meguiar’s officials said.

AR Motorwerkz Porsche 911 GT3 RS.

The Concourse aero kit includes a front spoiler insert that adds a larger splitter, plus canards, front and rear fender skirts, side sills, rear intake inserts, diffuser, rear wing end plates, roof slats and more. The aim is to reduce aero drag, helping to improve overall performance.

Further enhancements involve custom BBS Motorsport RT88 wheels built by AR Motorwerkz, and an iPE exhaust system. Combined, the parts produce an extremely capable and aggressive upgrade for the iconic 911 GT3 RS.

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