Following this year’s European Championship, LIQUI MOLY continues its commitment to international handball in 2027, company officials stated in a press release. The German oil and additive specialist is an Official Partner of the 30th Men’s IHF World Championship. The competition will be held in Germany from mid-January to the end of next year.
“Handball enjoys great popularity around the world. A world championship, in particular, draws fans to their screens. That’s why we’re committed again in 2027,” says LIQUI MOLY managing director Salvatore Coniglio.
Handball has been part of LIQUI MOLY’s promotional activities since 2019, noted the release. As in previous tournaments, the blue-red logo will be visible almost everywhere, this time with the new brand claim “FOR THE DRIVERS.” The 112 World Championship matches will take place in the halls of Munich, Stuttgart, Kiel, Magdeburg, Hanover and Cologne.
The company’s goal as an Official IHF Men’s World Championship 2027 Partner is clearly outlined: “We are bringing our new brand identity closer to the hundreds of thousands of spectators on site and also many millions of sports fans in the media,” says Coniglio.
LIQUI MOLY has traditionally been strongly represented in motorsport, currently in Formula 1, Moto2, and with the BLACK FALCON team in the Nürburgring Endurance Series (NLS), as well as during the legendary 24-hour race in the Eifel region.
“Apart from testing, the engines are mainly at rest in winter. And because we want to appeal to sports enthusiasts beyond racing and further increase awareness of the LIQUI MOLY brand, we are also relying on other events such as the World Handball Championship,” says Coniglio. “The internationality of a world championship and the associated global media presence is a decisive criterion—after all, LIQUI MOLY is a brand whose products can be purchased in 150 countries. Teams from all five continents play the World Championship, with the wildcard for Australia.”
The World Championship starts in Munich on January 13, 2027. The final will take place in Cologne on January 31.
“What happens on the pitch is perfectly in line with our company’s values—excellence, respect and integrity. The focus is on team spirit and fair play, as well as an unwavering determination to compete at the very top, whilst showing respect for the opponent’s performance,” added Coniglio.