The Broadmoor Pikes Peak International Hill Climb, presented by Gran Turismo (PPIHC), welcomes a new partner, Kumho Tire, for the 104th Running of the Race to the Clouds. In conjunction with PPIHC, Kumho Tire announced the Gaining Traction Program, an initiative to sponsor promising Colorado-based drivers with five years or fewer of competitive racing experience on Pikes Peak. Kumho Tire will also sponsor the 2026 Rookie of the Year award. This move reflects the company’s commitment to developing the next generation of racing talent and showcasing its high-performance tires in one of the world’s most demanding environments, company officials stated in a press release.
“Kumho Tire’s commitment to supporting emerging Colorado-based drivers aligns perfectly with the values and history of The Race to the Clouds,” said Melissa Eickhoff, CEO of the Pikes Peak Hill Climb.
“We’re thrilled to partner with a brand that shares our passion for developing talent, fostering opportunity and honoring the Colorado legacy that defines this race.”
The Gaining Traction Program
As part of the Gaining Traction Program, Kumho Tire will sponsor four emerging drivers with financial, product and other support, noted the release. The company will cover each driver’s entry fee, provide KUMHO V730 tires for the event, as well as resources, guidance and opportunities for driver development. Selected drivers will also be featured at an autograph session during Fan Fest.
“We believe in developing and supporting the future generation of racing and are thrilled to partner with the Pikes Peak Hill Climb,” said John Yoon, senior vice president of marketing, Kumho Tire U.S.A. “We’re not just looking for a champion; we’re looking for an athlete with the raw drive and potential to become one. By supporting a driver early in their Pikes Peak career, we can provide resources that can truly make a difference in their racing trajectory, including our high-performance KUMHO tires.”
The Kumho Tire Gaining Traction program is specifically aimed at drivers who can demonstrate exceptional skill, passion and a fearless approach to the unique demands of racing on Pikes Peak—America’s Mountain, the company said. The competitors who are chosen will represent the brand during the PPIHC, as well as all ancillary events associated with the event.
Eligibility requirements include a driver/team based in Colorado, as well as five or fewer years of PPIHC experience. KUMHO says that it will select drivers who demonstrate strong growth potential based on their experience and career trajectory from the Final Entry list as selected by the PPIHC Competition Committee. Drivers may qualify for KUMHO support for multiple years.