Ironman 4×4, a provider of outdoor and off-roading products, will be exhibiting at the SEMA Show for the first time this year, the company announced, and will feature three new adventure vehicles in its booth.
Located in the West Hall of the Las Vegas Convention Center in booth No. 61107, Ironman 4×4 will showcase its slate of suspension systems, bumpers and armor, and other products for outdoor enthusiasts including roof top tents, awnings, lights, and camping gear, along with three adventure vehicles equipped with Ironman 4×4 products. 
The first of three vehicles on display is a 2023 Toyota Tundra. The pickup is equipped with the following accessories from Ironman 4×4:
- Foam Cell Pro Suspension Lift Kit
- Premium Overland Front & Rear Bumpers
- Heavy-Duty Side Steps
- Slide-Away Manual Tonneau Cover
- Nomad 1300 Hard Shell Rooftop Tent
- 12,000 lb. Monster Winch with Synthetic Rope
- Compact LED Cube Light Kit
- Scope 7-inch LED Driving Lights (Combo)
- LED Rock Lights
- Powered Food-Grade Water Tank (8 Gallon Capacity)
To highlight the increased popularity of crossovers and CUVs, Ironman 4×4 also outfitted a 2023 Toyota RAV4 with a slate of off-road products to show the platform’s potential, the company said. Upgrades and accessories include:
- 2-inch ATS Suspension Lift Kit
- ATS Front Bumper Guard w/Skid Plate
- ATS Rear Bumper Guard w/Skid Plate
- ATLAS Roof Rack Cross Bars
- Compact LED Cube Light Kit
- Scope 7-inch LED Driving Lights (Combo)
- Scope 9-inch LED Driving Lights (Combo)
Ironman 4×4’s final SEMA Show build is a 2023 Ford F-150. It is equipped with the following products:
- Reaxion Suspension Lift Kit
- Premium Overland Front Bumper
- RAID Rear Bumper
- Heavy-Duty Side Steps
- Uber Lite Rooftop Tent
- Slide-Away Electric Tonneau Cover
- Compact LED Cube Light Kit
- Scope 7-inch LED Driving Lights (Combo)
- LED Rock Lights
- Powered Food-Grade Water Tank (8 Gallon capacity)