Holley Performance Brands Showcasing Safety, Racing Innovations at PRI

Holley Performance Brands will showcase racer safety equipment at this week’s PRI Show. (Photos courtesy Business Wire/Holley)

Holley Performance Brands will showcase products from its safety and racing brands including Stilo, Simpson, HANS, RaceQuip, Holley EFI and MSD at this week’s PRI Show in Indianapolis.

The PRI Show is set for Dec. 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.

“From pavement to dirt, we’re engaging a passionate base of enthusiasts with world-class solutions that bring performance, safety, fun and excitement to motorsports racing,” said Matthew Stevenson, president and chief executive officer, Holley Performance Brands. “We are proud to have the strongest safety and racing portfolio in the industry, and PRI is the ideal stage to show how our innovative products are moving our industry forward and empowering racers to confidently and safely take the wheel.”

Featured products will include the Stilo ST6 helmet and the HANS IV device.

“These new innovations demonstrate how our leading brands are helping drivers push the limits of exhilaration with unparalleled protection, confidence and style,” said Jordon Musser, senior vice president, safety and electronics, Holley Performance Brands. “Products like the Stilo ST6 and HANS IV meet the evolving needs of motorsports enthusiasts, make high-performance safety more accessible for more enthusiasts and underscore our goal to be the undisputed global leader in automotive performance solutions.”

In addition to its safety portfolio, Holley Performance Brands will also showcase its top racing brands and performance products, including Holley EFI fuel injection systems, Holley carburetors and fuel systems, MSD ignitions, RacePak data acquisition systems, and products from Earl’s, NOS and more.

  • Holley Performance Brands: Green Hall, Booth #1229
  • Stilo: Green Hall, Booth #1225
  • Simpson, HANS, RaceQuip: Green Hall, Booth #1313

By Jef White

Jef White is the executive editor of THE SHOP magazine.