Holley Performance Brands announced its return to the PRI Show in Indianapolis, Indiana, Dec. 11-13. The company will feature products, technologies and brand heritage from its Safety & Racing portfolio, including Simpson, Stilo, HANS, and RaceQuip. This 2025 exhibit underscores a year of strategic evolution, strengthening brand identity, advancing product offerings and positioning the business for significant growth in 2026, company officials stated in a press release.
“Everything we’ve done in 2025 has been thoughtful, intentional and focused on elevating our Safety & Racing brands,” said Matthew Stevenson, president & CEO, Holley Performance Brands. “We’ve aligned teams, sharpened brand positioning and made investments that will translate into meaningful product innovation and broader category leadership as we move into 2026.”
Holley Performance Brands Focused on Building Brands & Accelerating Performance
Throughout 2025, the Safety & Racing team at Holley has been focused on building a strong foundation for long-term growth, noted the release. This includes:
- Strengthening brand identity through events like the inaugural Saddle Up Global Dealer Summit at Simpson’s New Braunfels, Texas, headquarters earlier this year
- Aligning and modernizing product portfolios across its Safety & Racing brands
- Launching a new line of helmets in alignment with the new Snell SA2025 safety standards.
Product Innovation & Racing Heritage
Holley Performance Brands says that it will reinforce its global impact across professional and grassroots racing, with a range of new advancements alongside milestone pieces from its Safety & Racing archives that shaped motorsports safety. Highlights include:
- Simpson, Stilo, HANS, and RaceQuip innovations across:
- New Snell SA2025-compliant helmet line
- Racing seats
- Fire suits
- Harness systems
- Head-and-neck restraints
- A special heritage display featuring the legendary fire suit worn by brand founder Bill Simpson in his famous Indianapolis demonstration back in 1986
- A new book on the history of the Simpson brand
- Products from other brands in Holley’s portfolio, including SEMA award-winning Terminator X Bluetooth EFI Kits, MSD Ultra 7AL ignition, Holley Hi Ram intakes for small block Chevy/big block Chevy/Ford Coyote engines and small block Ford accessory drives.
“The PRI Show is one of our most impactful opportunities to showcase the latest advancements within our Safety & Racing portfolio,” said Brian Applegate, vice president, Safety & Racing. “This year, we’re excited to bring together the past, present and future, celebrating the legacy of our iconic brands while introducing new products that reinforce our mission to bring performance, safety, fun and excitement to enthusiasts everywhere, especially on the track.”
Holley Performance Brands at PRI 2025
Holley’s booths in Green Hall will be hosted by subject matter experts and brand teams who can connect attendees with recently launched products and share insights into innovations coming in 2026, the company said.
Location details:
- Holley Performance Brands – #1229
- Stilo – #1225
- Simpson, HANS and RaceQuip – #1313.