Holley Performance Brands announced an expanded retail partnership with a major national retail partner that will broaden placement of Holley’s performance brands across the partner’s store and distribution network beginning in the third quarter of 2026.
Through the expanded partnership, the retail partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner’s stores and online. The update is expected to support meaningful incremental annual business opportunities across a broad national retail footprint, company officials said in a press release.
The rollout will feature a range of products from Holley’s portfolio of high-affinity consumer brands, including offerings from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The updated assortment is designed to align with evolving consumer demand and support the partner’s continued focus on growing the performance automotive parts category, noted the release.
“This expanded national retail placement reflects the strength of our brand portfolio and the continued execution of our omnichannel growth strategy,” said John Nelligan, senior vice president of B2B sales at Holley Performance Brands. “By increasing in-store visibility and forward-deploying inventory across our partner’s network, we are making it easier for enthusiasts to access trusted performance solutions while deepening our relationship with a strategic retail customer.”
In addition to expanded shelf presence in stores, the new placement will be supported by broader inventory deployment through the partner’s hub and distribution center network, enhancing same-day product availability across channels and enabling faster access to complementary performance parts, the company said.