GEN-Y Hitch announced that it is returning to the 2026 SEMA Show, Nov. 3–6 at the Las Vegas Convention Center. Visitors to the GEN-Y Booth 60027 in the West Hall will get a hands-on look at the company’s heavy-duty, American-made towing products, along with a first look at what’s next from GEN-Y, company officials said in a press release.
The booth will feature the full lineup of GEN-Y products alongside the recently released DEFIANCE Headache Rack. Attendees will also get an exclusive preview of an upcoming GEN-Y product, on display for the first time at SEMA, the release noted.
The booth will also be home to the company’s viral Dutch Destroyer buggy, giving attendees an up-close look at this one-of-a-kind build. In addition, there will be a limited-edition GEN-Y 2026 SEMA Show shirt, with limited quantities available at the booth and online availability for an extended range of sizes.
GEN-Y product experts will be on hand all week to answer questions, walk through fitment and features and help dealers and distributors find the right towing solution for trucks, trailers and RVs.