CRC Industries, producer of specialty chemicals for automotive and industrial maintenance and repair, will feature new product demonstrations and celebrity appearances at its booths at the 2025 SEMA Show (#24677) and AAPEX (#A2619). The company will also unveil its landmark “CRC Build for the Future” vehicle build supporting the trades. CRC says that both booths will offer engaging experiences that showcase innovation, performance and education.
Build for the Future Custom Vehicle Builds
Visitors to the CRC booth at SEMA will be among the first to see the latest project in the CRC Build for the Future scholarship initiative: a 1977 Chevrolet C10 Pro-Street truck built in collaboration with Jeff Lutz of Lutz Race Cars and Clay Millican, NHRA Top Fuel world champion. While at AAPEX, the company will showcase last year’s build in the show lobby: a 1957 Chevrolet Bel Air that is the first classic hot rod with a hydrogen-powered HEMI engine, company officials stated in a press release.
The CRC Build for the Future initiative, developed in partnership with TechForce Foundation, aims to address the skilled trades employment shortage by offering scholarships to aspiring technicians. Each year, a redesigned CRC Build for the Future vehicle is revealed at SEMA, then toured nationally. Following the tour, the vehicle is auctioned, with all proceeds dedicated to funding scholarships for future technicians. This initiative is committed to building a stronger pipeline of skilled professionals for tomorrow’s automotive industry, the company said.
CRC is inviting booth visitors to join it in supporting the trades by giving a $10 donation to TechForce and receive a free gift from CRC: a Build for the Future T-shirt designed by Clay Millican.
CRC will also debut several new products and formulations, each of which will be available for demonstration throughout the shows.
SEMA Show Celebrity Guests & In-Booth Activities
The CRC booth offers a full schedule of meet-and-greets with industry giants and influencers:
- Clay Millican (NHRA Top Fuel world champion driver) & Jeff Lutz (“Street Outlaws”/Lutz Race Cars), the names behind the 2025 CRC Build for the Future Chevrolet C10 Pro-Street project – Tuesday & Thursday 2-3 p.m. PT, Wednesday & Friday 10-11 a.m. PT
- David Freiburger (David Freiburger YouTube channel) – Tuesday 2-3 p.m. PT, Wednesday 10-11 a.m. PT
- Shaun Umscheid (The “What No Way” Guy) – Tuesday 10-11 a.m. PT, Wednesday 10-11 a.m. PT and 2-3 p.m. PT
- Emily & Aaron Reeves (“Flying Sparks Garage” YouTube channel) – Thursday 2-3 p.m. PT
- Mike Cotten (Host: “Faster with Newbern & Cotton”) – Thursday 2-3 p.m. PT, Friday 10-11 a.m. PT
- Two Guys Garage video shoot – Thursday 11-noon PT.
Visitors to CRC’s SEMA and AAPEX booths can also take a spin on the CRC Prize Wheel each day for a chance to win CRC swag and other valuable prizes.