Aftermarket car audio systems company BOSS Elite announced it has named Grapevine, Texas-based Southwest Sales and Marketing its new partner for the Texas, Oklahoma, Louisiana and Arkansas (TOLA) territory, effective immediately.
“BOSS Elite as well as the TOLA territory are growing, and so we needed a partner with a long history and proven track record to help further guide and grow the brand,” said Colin Ross, Elite associate brand manager. “Scott Ringo and his team at Southwest Sales and Marketing are our ideal partner, as they have been a performance-driven company since 1999. We look forward to a fruitful relationship for years to come.”
Southwest Sales and Marketing will be representing BOSS Audio and BOSS Elite products in the mobile, marine and powersports/off-road markets.
“BOSS is a managed brand with a wide spectrum of products, with leading-edge technologies at affordable prices,” said Ringo. “As the Elite brand continues to grow and take on more expensive competitors, we look forward to representing its audio and screen lines across multiple markets as they continue to push forward.”
Southwest Sales and Marketing will join Boss Elite at KnowledgeFest Las Vegas, held Feb. 3-5, 2026, representing the brand on the show floor.