Aftermarket car audio systems company BOSS Elite has named Palmyra, Pennsylvania-based DAS Companies Inc. its new partner for the Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland and Virginia territory, effective immediately.
“The northeast is an important and consistently growing territory, and so we needed a partner with a rich and successful history with proven track record of performance,” said Colin Ross, Elite associate brand manager. “DAS checks all the boxes as they have an intimate understanding of consumer insights and shopping environments, offering engaging product support and services to their customers to assist with their 12-volt solutions.”
Tim Small, DAS CE category manager, added, “We are thrilled to start our business relationship with the BOSS Audio and Elite brands by offering their innovative automotive products, highlighting the new featured-packed floating screens, plus motorcycle and powersports solutions, as well. We also look forward to expanding our line with additional mix of BOSS Audio & Elite advanced technology.”
DAS Has Been in Business for Over Five Decades
David Z. Abel founded DAS in the 1970s, and the company was incorporated in 1981. DAS specializes in serving the on-the-go lifestyle with a large number of mobile electronics, truck and auto supplies and travel gear, company officials stated in a press release. Its 12 Volt team has 228 combined years in the industry, with experience from installations and sales to management and ownership.
“DAS Companies Inc. has a strong family heritage, entrepreneurial spirit and stewardship commitment, and we pride ourselves in complete customer service from the start to finish of the retailer’s projects,” said Ken Litten, DAS CE/HD sales & marketing manager. “We look forward to distributing BOSS Audio & Elite as they have entered a new chapter of their go-to market by rebranding, and we get to be a part of this process.”