The Automotive Restoration Market Organization (ARMO) is rolling into the 2025 SEMA Show with a full slate of events that celebrate the industry’s passion for preserving automotive history while driving its future forward. Whether you’re a restoration pro, manufacturer, enthusiast or a newcomer to the craft, ARMO’s lineup is designed to connect, inspire and educate, organization officials stated in a press release.
The Unveiling of Showcase Vehicles at the ARMO Booth
ARMO is inviting attendees to kick off their SEMA experience with the unveiling of its showcase vehicles on Tuesday, Nov. 4, at 10:30 a.m. (Central Hall, Booth #23295). Each car represents the creativity, craftsmanship and dedication that define the restoration community, noted the release. During the unveiling, Rick Love from Vintage Air will interview the builders and owners of each car.
The ARMO Reception
ARMO’s annual SEMA Show reception will take place on Tuesday, Nov. 4, from 5:30-7 p.m. (Westgate, Ballroom A) and will be emceed once again by Tim Strange from Strange Motion Rod & Custom. The ARMO Glow Party promises good vibes, great company, industry awards and a chance to network with restoration pros from across the country. It’s the perfect way to celebrate another great year in the automotive restoration aftermarket, ARMO says.
Panel Discussion: ‘Education of Restoration: How to Cultivate and Create Talent for the Future of the Restoration Industry’
ARMO wraps up its events for the week on Wednesday, Nov. 5, at 1 p.m. (North Hall, Room N257) with an in-depth discussion on one of the industry’s most pressing topics: developing future leaders in restoration. This session, “Education of Restoration: How to Cultivate and Create Talent for the Future of the Restoration Industry,” will tackle questions many shop owners are asking: How do we find qualified people today—and where will they come from tomorrow?
The conversation will dig into the skills and education required for success, training methods for different experience levels, and strategies for effective cross-training that benefit both businesses and individuals. Attendees will also gain insights into how workforce needs vary across different types of restoration operations, ARMO officials said.
Moderated by Jeff Farina, president of American Vintage Hot Rod and Restoration Service, the panel features a powerhouse lineup of industry voices:
- Barry Alt, founder at Motorhead Digital and contributing writer for THE SHOP Magazine
- Jesse Henke, owner at JH Restorations
- Shelby Robison, chair/CFO at Kustom Built Cars Educational Workshop/Acme Chop Shop
- Aaron Valencia, CEO/founder at Lost Angels Career Center.
ARMO says the panelists’ shared experiences bridge education, business growth and community outreach—making this a must-attend session for anyone invested in the future of restoration.