Demand for truck and off-road products continues to drive growth across the automotive aftermarket, and the 2026 SEMA Show, Nov. 3-6 in Las Vegas, will bring the industry’s leading manufacturers, innovators and buyers together to showcase the latest advancements in capability, performance and customization, SEMA officials said in a press release.
Located in the West Hall of the Las Vegas Convention Center, the SEMA Show’s dedicated Trucks, SUVs & Off-Road section will feature hundreds of exhibitors for professionals seeking the latest innovations for pickups and work vehicles. From rugged off-road upgrades to fully equipped overlanding systems, attendees will experience a comprehensive range of products engineered for durability, capability and customization, the release noted. The section will be adjacent to the expanded Powersports, SxS & Lifestyle section, showcasing brands across the adventure lifestyle category.
Pickups Drive $15 Billion in Aftermarket Spending
The strength of the segment is reflected in the recently released SEMA Market Report, which found that pickup trucks are the largest vehicle segment in the automotive aftermarket, generating $15 billion and accounting for 30% of all specialty-equipment spending, making trucks the single biggest driver of aftermarket demand.
Among the largest truck and off-road product categories identified in the report are suspension products ($3.15 billion) and off-road/oversize tires ($2.23 billion). Located in South Hall Lower, these categories continue to fuel demand for lift kits, leveling systems, shocks, tires and related products that enhance vehicle capability both on- and off-road.
The SEMA Market Report also highlights the growing influence of the lifestyle movement. Products such as racks, cargo-management systems, roof-mounted carriers and rooftop tent platforms represent an expanding segment of the market as consumers increasingly outfit vehicles for outdoor recreation, travel and adventure.
Legacy Brands Anchor the Truck Section
The Trucks, SUVs & Off-Road section is anchored by brands that have helped define the category and have exhibited at the SEMA Show for many years, including ARB 4X4 Accessories, FOX, Lippert Automotive, RealTruck, Westin, and Yakima. These industry leaders return year after year, introducing new products while reinforcing the show’s reputation as the epicenter for truck innovation, SEMA officials said.
“The truck and off-road segment is a cornerstone of the SEMA Show and one of the most dynamic areas of growth in the aftermarket,” said SEMA vice president of events Tom Gattuso. “From hardcore off-road performance to fully outfitted overlanding builds, this section showcases how brands are pushing the limits of what trucks can do. The continued presence of legacy manufacturers alongside new innovators highlights both the heritage and the future of this market.”