2024 SEMA Show Announces Industry Education Program

The 2024 SEMA Show will feature a comprehensive education program designed to elevate skills within the industry’s workforce. View the educational program online here.

The program is a cornerstone of the SEMA Show, where industry professionals go to gain new skills from the brightest minds in the automotive aftermarket, according to event organizers. This year’s program will highlight 80 sessions focused on personal and professional development, emerging business issues, trends and best practices.

“Staying ahead of an evolving market is crucial for businesses to stay competitive,” said Gary Vigil, SEMA senior manager of professional development. “Our goal is to empower our attendees by offering an education program that can help take their careers and businesses from good to great.”

The program will include a wide array of content delivered among various session formats, including panel discussions, hands-on workshops and interactive seminars to ensure that attendees have a diverse learning experience.

SEMA Show Education Program highlights include:

  • Six learning tracks: Aftermarket Updates and Future Trends, Inside the Shop, Legislative and Regulatory, Sales and Marketing, Small-Business Strategy, and Vehicle Technology.
  • Partner-driven education sessions: Inter-Industry Conference on Auto Collision Repair (I-CAR), Society of Collision Repair Specialists (SCRS), and the Tire Industry Association (TIA).
  • The SEMA Women’s Leadership Symposium: Connecting Women, Empowering Futures, Powered by SBN, a five-hour workshop where attendees will convene, collaborate, and change in their respective fields.
  • Management Essentials for Leaders: Presented by Dale Carnegie, a six-hour program offering business owners and executive leaders the opportunity to gain essential skills of assertive leadership.
  • Electric Vehicles 101, Presented by Legacy EV: a seven-hour training course focusing on the fundamental functions of EV powertrains and key high-voltage safety practices.

The education program strengthens the value that SEMA Show attendees will experience throughout the week. In addition to increasing their knowledge, attendees can look forward to discovering new, industry-leading products from their favorite brands, experiencing world-class builds, and expanding their professional network through various networking events taking place within the SEMA Show campus, officials note.

The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 brands–including 500 first-time exhibitors–projected to display their latest products and services to thousands of attendees and media.

To learn more about the 2024 SEMA Show or to register, click here.

By Pat Curtin

Pat Curtin is the managing editor of THE SHOP magazine.